About the position
The Director, Regional Marketing is expected to possess a high level of clinical and customer knowledge, and is responsible for engaging and influencing health care professionals to help build educational platforms, generate insights and inform the execution of current and future brand and disease-state strategies. The Regional Marketing role, is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Opinion Leaders (OLs) and requires extensive travel (>60%) within region. This role reports to the Senior Director of US OL and Congress Strategy. In partnership with commercial leadership, commercial colleagues, and cross-functional partners, this role is responsible for execution of Kite’s overarching commercial US interaction strategy with opinion leaders in the heme, hem/onc, and CAR T treatment areas to advance adoptions for the use of Kite therapies in hematologic malignancy.
Responsibilities
- Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology community.
- Develop regional OL strategies and effectively communicate those plans with cross-functional partners to ensure enterprise-wide transparency, collaboration, and alignment with a ONE Kite approach.
- Interact with OLs to solicit insights and develop advocacy aligned to commercial and marketing strategy and messaging, measured through sentiment analysis.
- Engage in on-label conversations on topics such as disease diagnosis & treatment, referral dynamics, product positioning, and opportunities for Kite to win.
- Plan and execute OL interactions and executive encounters at local, regional and national conferences, field visits, and other venues as directed.
- Serve as a single point-of-contact to resolve commercial OL issues.
- Work closely and collaboratively with cross-functional partners (e.g. sales, marketing), to maintain OL coordination, but also to manage role clarity among the expertise areas for an enhanced OL and Kite experience.
- Utilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies and tactical activities.
- Identify market gaps, anticipate competitor actions, and drive informed strategic planning to ensure market positioning and sustained growth.
- Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards.
- Identify, align and recruit appropriate HCP/OL consultants to meet the needs of marketing and achieve aligned-upon KPIs for each project.
Requirements
- Bachelor's Degree and Twelve Years’ Experience OR Masters' Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience.
- 12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology.
- 2+ years of pharmaceutical / biotech industry people leadership experience.
- Thorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplant.
- Excellent interpersonal skills and a demonstrated ability to cultivate relationships with oncology and cell therapy opinion leaders.
- Willingness and aptitude to stay on the cutting edge of data readouts and communicate implications to Kite.
- Strong ability to work cross-functionally in a dynamic, fast paced environment.
- Excellent verbal / written communication skills.
Nice-to-haves
- Prior leadership experience preferred.
Benefits
- Company-sponsored medical, dental, vision, and life insurance plans.
- Discretionary annual bonus.
- Discretionary stock-based long-term incentives.
- Paid time off.
