Director, SEO & Content Marketing Services
About The Position
The Director of SEO & Content Marketing leads the strategy, execution, and evolution of all SEO and Content Marketing for the home services vertical, with a focus on measurable growth in organic traffic, leads, and revenue for our clients. This role owns the SEO and content playbook, defines the future of search in an AI-driven landscape, and builds scalable systems, teams, and workflows that deliver consistent, high-quality performance. You will oversee a team of SEO & Content professionals, fostering accountability, clarity and continuous improvement while developing future leaders. In close collaboration with other departments, you will align cross-channel strategies, support complex client conversations, and help scope opportunities that grow SEO revenue and position the agency as a cutting-edge leader in home services marketing.
Requirements
- 7+ years of SEO experience in a marketing agency setting
- 5+ years of people management experience, leading, mentoring, and developing SEO or digital marketing teams
- Expert knowledge across SEO disciplines, including technical SEO, on-page optimization, local SEO, and off-page/link-building strategies
- Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth for client businesses
- Demonstrated thought leadership in the SEO industry, with the ability to contribute strategic insights, educate clients, and represent the agency's expertise
- Track record of leading experimentation and performance testing to improve SEO, content, email, and social marketing
- Experience leveraging AI to improve efficiency, scale delivery, or enhance margins
- Strong perspective on AI’s impact on search, including how evolving search experiences, SERP features, and generative AI will influence SEO strategy and content initiatives
- Experience building scalable systems and processes from the ground up
- Strong executive presence with the ability to make thoughtful decisions in a fast-paced agency environment
- Ability to define strategic vision, align teams around goals, and build strong engagement and accountability
Nice To Haves
- Experience with call-driven service industries preferred
- Experience marketing for home service companies (e.g., HVAC, plumbing, electrical, or similar verticals) strongly preferred
Responsibilities
- Strategic Leadership & Vision:
- Team Leadership & Development:
- Operational Excellence & Resource Management:
- Cross-Functional Collaboration:
- Client & Revenue Support:
Benefits
- Remote-first culture with flexible work options
- Performance based bonuses to reward excellence
- Medical, Dental, Vision, and Life Insurance
- 401(k) matching to help you plan for your future
- 6 weeks of paid parental leave for new parents
- $2,000 annual tuition reimbursement for continued education
- Wellness stipend to support your health and fitness
- Monthly data stipend to support your remote work environment
- Paid vacation and sick time off for work-life balance
- 11 paid holidays to enjoy throughout the year
- Paid days for a Cause to give back to your community
- Paid birthday holiday to celebrate your special day
- Comprehensive Employee Assistance Program for personal support
- Leadership and career advancement opportunities
- Anniversary rewards to celebrate milestones
- Inclusion, Diversity, Equity & Access (IDEA) Committee
- Awesome team merch!
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
