About the position
The Director, Strategic Marketing & Communications is responsible for leading and setting specific marketing strategies that build brand consistency and overall market growth. This position shows tangible results of marketing initiatives with expert knowledge of data utilization, market assessment, new product development and launches, marketing strategy, customer relationship management (CRM), innovations in digital marketing, and implementation and measurement. Each Strategic Marketing Director is accountable for a large scope of the OSF continuum of care with connection to OSF Marketing and Communications leadership as well as to a regional CEO or senior executive of a business unit such as ambulatory, hospital, OnCall or Innovation. The Director is part of their scope's administrative team and strategic planning team.
Requirements
- Bachelor's degree in marketing, communications, or public relations.
- 5 years' experience as a Marketing Strategist, Planner, or related position.
- 5 years' experience in a healthcare or marketing setting.
- 3 years' leadership experience.
- Experience with marketing research and/or analytics experience such as with customer relationship management (CRM), search engine optimization (SEO), digital analytics.
- Solid computer skills, including proficiency with Microsoft software.
- Proactive approach to relationship management, and ability to communicate complex issues to employees.
- Exceptional critical thinking skills and ability to translate data to strategic direction setting.
Nice-to-haves
- Master's degree in Business Administration, Marketing, or Health Care Administration.
Benefits
- Comprehensive and market-competitive total rewards package including benefits, compensation, recognition, and well-being offerings.
