Director, US OTC Marketing

About the position

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. Alcon is seeking an experienced, performance-driven Director on our OTC Eyecare Marketing Team in the Fort Worth, Texas office. You will be responsible for overseeing and directing all aspects of marketing efforts for multiple brand portfolios, with strong histories of growth backed by category-driving brand strategies, executions, and investments.

Responsibilities

• Leads our Integrated Business Planning and Long-Range Strategic Planning processes, including partnering with Global Franchise and Cross-Functional Leadership to set and align goals, target audiences, portfolio funding needs, and operational/executional plan
• Guide, coach, and support a multi-level team of high-performance marketers to ensure they meet or exceed their development and business objectives
• Ensure team is actively managing budget and resources to maximize efficiency and measure ROI / investment contribution to growth
• Partner with Strategy & Insights team to track key metrics, identifying areas of strategic and tactical optimizations
• Model collaboration by partnering agencies, sales, operations, regulatory, legal, medical, customer service and others to ensure efficient activation
• Motivate and lead multiple agencies to collaboratively develop and execute best-in-class creative and go-to-market plans
• Ensure consistent delivery of branding and messaging across a complex multi-channel marketing plan
• Leverage strong written and verbal communication skills to regularly present plan and performance to Sr. Leadership
• Exhibit proficiency in analytical skills, financial acumen, and intellectual curiosity by leveraging data and dashboards to tell a story of business performance and as basis for decision making
• Develop a deep understanding of market, industry, and customer/consumer dynamics
• Partners with Strategy & Insights team to develop and align learning plan, insight identification, and insight translation to business-driving action

Requirements

• Bachelor's Degree, ideally MBA, in Marketing or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
• The ability to fluently read, write, understand, and communicate in English
• 10 Years of Relevant CPG and/or Consumer Healthcare Marketing Experience
• 6 Years of Demonstrated Leadership
• Work hours: Exempt
• Travel Requirements: 5% domestic
• Relocation assistance: yes
• Sponsorship available: yes

Benefits

• Robust benefits package including health, life, retirement
• Flexible time off for exempt associates
• PTO for hourly associates