Director, Web Strategy

New Relic • Jersey City, NJ

3d

About The Position

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!
Your opportunity
New Relic is the industry’s largest and most comprehensive SaaS-based observability platform built to create more perfect software. We are passionate about providing solutions and tools that help development and operations teams supervise, troubleshoot, and optimize the performance of their applications and infrastructure.
We’re looking for an experienced web leader to help set the strategic vision and development of our web presence. This role will lead a team of strategic web producers, web strategist, and engineers - driving high-level strategy and technical execution across our web presence.

Requirements

• Bachelor’s or Master’s degree
• 7-10+ years of experience in digital marketing, web strategy, or related roles
• Strong analytical skills with experience using web analytics platforms
• Understanding of SEO, SEM, and digital marketing best practices
• Excellent written and verbal communication skills
• Project management experience with ability to manage multiple initiatives
• Experience leading web application development teams to deliver against KPIs at scale.
• Solid understanding of CSS, Git and JavaScript.
• Documented, hands-on experience planning multi-quarter roadmaps for high visibility B2B websites
• Extensive experience planning and managing against concrete business performance objectives in a product-led software business
• Having a collaborative work style that includes colleagues in important decisions and leads to shared code ownership.
• Experience with content management systems and web technologies
• Fluency in English.

Nice To Haves

• Expertise and experience full-stack development experience front end and back-end (i.e. PHP, HTML, CSS, Javascript, MySQL, RESTful APIs.
• Strong expertise in Drupal 9/10 development.
• Familiarity with Figma, Tailwind CSS, Eleventy, and/or Svelte JS.
• Familiarity working at enterprise scale across several tech stacks and partner teams.
• Experience in technical mentorship and support for helping level-up the skills of colleagues on the team.
• Knowledge of UX/UI design principles
• Familiarity with marketing automation and CRM platforms
• Experience in B2B or enterprise technology environments
• Google Analytics and related certifications

Responsibilities

• Oversee and manage the team responsible for New Relic’s web presence.
• Develop and implement a comprehensive website strategy and roadmap for newrelic.com aligned with business goals and user needs - including optimization and digital experience enhancement, etc.
• Partner with cross-functional teams (e.g. Product, Creative,Data Analytics, Regional teams, etc.) to align web strategy with broader marketing and business initiatives.
• Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities.
• Drive our CRO program to create optimization roadmaps and lead A/B testing and user experience research to improve site performance.
• Scale our GEO/AEO strategy and execution across our website as well as referral sites.
• Oversee the technical architecture, platform selection, and technology stack.
• Oversee development team (internal developers and/or external agencies) in building and maintaining the website.
• Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI - utilizing analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions.
• Create comprehensive performance dashboards and regular reporting for stakeholders.

Benefits

• New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director