Blurbposted almost 9 years ago
Full-time
San Francisco, CA
Professional, Scientific, and Technical Services
Director of Acquisition Marketing
San Francisco, CA
Blurb is searching for a results-driven marketer to own the future of our acquisition marketing efforts. The Director of Acquisition Marketing will manage 2 employees and agency partners to drive new customer growth globally.
This individual will oversee existing digital marketing programs including paid search, display prospecting/retargeting (including paid social, mobile and video ads), organic search, affiliates and influencers, as well as lead the effort to test and scale new/emerging digital and offline programs, including a referral program, direct mail, podcasts, digital radio, print advertising, et al.
The Director of Acquisition Marketing will work closely with Analytics, Retention Marketing, Brand Marketing, Product, UX, and Creative teams to identify and understand key customer segments, map and optimize the customer journey, and acquire new customers at a profitable cost.
Reports to: Senior Director of Marketing
Team includes: Sr. Search Marketing Manager, Marketing Specialist, and paid media agency
Key Responsibilities:
* Manage, mentor, and develop 2 direct reports as well as own relationship and day-to-day management of our paid media agency
* Oversee a multi-million dollar marketing budget, determine the right investment allocation by channel to drive maximum results, and localize efforts across all major markets (US, UK, CAN, AUS, FR, DE, NL, SP, IT)
* Develop strategic acquisition marketing plan to target and acquire new customers using digital marketing channels and offline media
* Define and deliver on goals, objectives, and KPIs, meeting Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets to acquire customers at a profitable cost
* Continuously optimize existing channels while proactively seeking out new tactics, partnerships, and technologies
* Partner with the Director of Retention Marketing to increase LTV and leverage CRM data in Acquisition Marketing channels, including display retargeting, lookalike targeting, dynamic ads, remarketing lists for search ads, etc.
* Partner with Creative and Editorial teams to ensure all creative assets and copy are refreshed frequently and are as relevant and impactful as possible
* Partner with Analytics and agency to track and analyze performance by channel, conduct A/B and multivariate tests, establish reporting infrastructure, and communicate out results
* Work with Product, UX and Retention teams to improve the customer journey on the website and in all acquisition marketing channels, identifying the best performing landing pages and user flow
Skills Summary:
* 5+ years of ecommerce marketing experience in Paid Search and Display (including social, mobile and video) is required, but ideally youll have additional experience with some of the following: SEO, Affiliates, Influencers, Referral, Direct Mail, Print Advertising, Podcasts/Digital Radio, et al.
* Results-oriented with an exceptional track record of developing profitable acquisition marketing programs and meeting and exceeding performance objectives
* Strong leadership skills and a proven ability to manage, mentor, and develop a high-performing team
* Understand how best to optimize for mobile and desktop experiences (desktop, mobile responsive and in-app marketing) and have experience creating app-install campaigns
* Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
* Strong analytical and problem solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
* Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
* Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
* Bachelors Degree
Company
Blurb® is a book-making platform and creative community that enables individuals to create, publish, share and sell high-quality photo books, trade books, and magazines in both print and digital formats. Blurb is accessible to consumers across the globe with free, innovative book creation and layout tools. Founded in 2005, Blurb has over 2 million customers worldwide, resulting in over 4 million unique book titles, with nearly 18 million units shipped to almost 100 countries around the world. The company is headquartered in San Francisco and can be found online at www.blurb.com.
Benefits
* Medical, Dental, and Vision insurance (PPO or HMO options)
* 401(k) retirement plan
* Employer-paid life insurance, short-term and long-term disability
* Flexible Spending Accounts for medical, dependent care, and transportation expenses
* 10 paid holidays
* 15 days paid time off per year (with tenure-based increases after two years)
* An extra day off for your birthday
* Free lunch on Wednesdays
* $300 credit a year to create your own books with Blurb
San Francisco, CA
Blurb is searching for a results-driven marketer to own the future of our acquisition marketing efforts. The Director of Acquisition Marketing will manage 2 employees and agency partners to drive new customer growth globally.
This individual will oversee existing digital marketing programs including paid search, display prospecting/retargeting (including paid social, mobile and video ads), organic search, affiliates and influencers, as well as lead the effort to test and scale new/emerging digital and offline programs, including a referral program, direct mail, podcasts, digital radio, print advertising, et al.
The Director of Acquisition Marketing will work closely with Analytics, Retention Marketing, Brand Marketing, Product, UX, and Creative teams to identify and understand key customer segments, map and optimize the customer journey, and acquire new customers at a profitable cost.
Reports to: Senior Director of Marketing
Team includes: Sr. Search Marketing Manager, Marketing Specialist, and paid media agency
Key Responsibilities:
* Manage, mentor, and develop 2 direct reports as well as own relationship and day-to-day management of our paid media agency
* Oversee a multi-million dollar marketing budget, determine the right investment allocation by channel to drive maximum results, and localize efforts across all major markets (US, UK, CAN, AUS, FR, DE, NL, SP, IT)
* Develop strategic acquisition marketing plan to target and acquire new customers using digital marketing channels and offline media
* Define and deliver on goals, objectives, and KPIs, meeting Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets to acquire customers at a profitable cost
* Continuously optimize existing channels while proactively seeking out new tactics, partnerships, and technologies
* Partner with the Director of Retention Marketing to increase LTV and leverage CRM data in Acquisition Marketing channels, including display retargeting, lookalike targeting, dynamic ads, remarketing lists for search ads, etc.
* Partner with Creative and Editorial teams to ensure all creative assets and copy are refreshed frequently and are as relevant and impactful as possible
* Partner with Analytics and agency to track and analyze performance by channel, conduct A/B and multivariate tests, establish reporting infrastructure, and communicate out results
* Work with Product, UX and Retention teams to improve the customer journey on the website and in all acquisition marketing channels, identifying the best performing landing pages and user flow
Skills Summary:
* 5+ years of ecommerce marketing experience in Paid Search and Display (including social, mobile and video) is required, but ideally youll have additional experience with some of the following: SEO, Affiliates, Influencers, Referral, Direct Mail, Print Advertising, Podcasts/Digital Radio, et al.
* Results-oriented with an exceptional track record of developing profitable acquisition marketing programs and meeting and exceeding performance objectives
* Strong leadership skills and a proven ability to manage, mentor, and develop a high-performing team
* Understand how best to optimize for mobile and desktop experiences (desktop, mobile responsive and in-app marketing) and have experience creating app-install campaigns
* Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
* Strong analytical and problem solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
* Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
* Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
* Bachelors Degree
Company
Blurb® is a book-making platform and creative community that enables individuals to create, publish, share and sell high-quality photo books, trade books, and magazines in both print and digital formats. Blurb is accessible to consumers across the globe with free, innovative book creation and layout tools. Founded in 2005, Blurb has over 2 million customers worldwide, resulting in over 4 million unique book titles, with nearly 18 million units shipped to almost 100 countries around the world. The company is headquartered in San Francisco and can be found online at www.blurb.com.
Benefits
* Medical, Dental, and Vision insurance (PPO or HMO options)
* 401(k) retirement plan
* Employer-paid life insurance, short-term and long-term disability
* Flexible Spending Accounts for medical, dependent care, and transportation expenses
* 10 paid holidays
* 15 days paid time off per year (with tenure-based increases after two years)
* An extra day off for your birthday
* Free lunch on Wednesdays
* $300 credit a year to create your own books with Blurb
