District Manager, East Coast

Southern Tide•Mashpee, MA

About The Position

At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service. We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! Position Overview The District Manager is responsible for leading multiple Southern Tide retail locations within an assigned territory. This role drives sales performance, operational excellence, brand consistency, talent development, and profitability while ensuring an exceptional customer experience aligned with Southern Tide’s premium lifestyle brand standards. The DM acts as a strategic business leader, coach, and culture ambassador.

Requirements

5+ years multi-unit retail leadership experience (premium or lifestyle brand preferred)
Strong financial acumen and P&L management experience
Proven ability to develop leaders and build high-performing teams
Excellent communication and organizational skills
Willingness to travel within assigned territory (50–75%)

Responsibilities

Sales & Financial Performance Drive district sales and achieve revenue, margin, and KPI targets
Analyze store-level P&L statements and identify opportunities for growth
Monitor payroll, expense control, and shrink performance
Develop action plans to improve underperforming stores
Partner with Store Managers to execute seasonal strategies and promotions
Leadership & Talent Development Recruit, develop, and retain high-performing Store Managers and leadership teams
Conduct regular store visits with structured feedback and coaching
Create succession plans and identify emerging talent
Ensure onboarding and training programs are executed effectively
Foster a high-accountability, high-performance culture
Brand & Customer Experience Ensure consistent execution of Southern Tide brand standards
Oversee visual merchandising and store presentation compliance
Champion exceptional customer service and clienteling initiatives
Monitor and improve customer engagement metrics
Operational Excellence Ensure stores comply with company policies and procedures
Drive inventory accuracy and operational best practices
Partner with corporate teams (HR, Merchandising, Planning, Operations)
Support new store openings and relocations as needed
Strategic Planning & Communication Develop district-level business strategies aligned with company objectives
Communicate corporate initiatives clearly and effectively
Provide field feedback to leadership on trends, opportunities, and challenges
Lead district meetings and regular performance reviews