District Manager - Massachusetts/Rhode Island

Bonterra Organic Estates | Viña Concha y Toro USA • Boston, MA

1d • $115,000 - $118,000 • Remote

About The Position

As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer
Vineyards) is focused on excellence, innovation and longstanding commitments to
the environment and responsible business practices. We are proud to offer
exciting career opportunities within our California-based winery, Bonterra
Organic Estates, and our distribution and commercial operations, Viña Concha y
Toro USA (VCT-USA).

We’re looking for a District Manager to grow the VCT-USA portfolio in both off
premise (general market) and on premise channels throughout Massachusetts and
Rhode Island. This is a remote role based in Massachusetts with the ideal
candidate based in the Greater Boston area. This role entails overnight travel
of approximately 10% to 15%.

This role is primarily sales‑ and activation‑focused, responsible for driving
performance and executing key initiatives to strengthen customer relationships
and support commercial growth. You will influence results through effective
communication, collaboration, and on‑the‑ground execution. This role reports to
the VP East.

In conjunction with our distributor partners, represent the VCT-USA portfolio of
domestic and import brands at targeted on and off premise accounts in assigned
territory; gain distribution in both on and off premise; secure displays and
cold box placements in retail; by-the-glass (BTG) and wine lists in on premise;
provide product education and training to key accounts, distributor managers and
sales teams to keep our brands top of mind; partner with Marketing Team to
support local marketing initiatives; execute brand strategies and programs in
accordance with sales and marketing strategies

Requirements

• Bachelor’s Degree in Business/Marketing or related field plus a minimum two to five years progressive sales experience in wine and spirits or beverage industry, or equivalent combination education/experience
• Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade
• Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats
• Strong verbal and written communicator with strong public speaking and presentation skills
• Excellent interpersonal skills with the highest level of integrity
• Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel
• Valid Driver’s License and the ability to be insured
• Overnight travel is approximately 10% - 15% of time; weekend and evening work as required
• Travel throughout region required

Nice To Haves

• Experience selling imports and/or organic categories, advantageous
• Circana/Nielsen information experience, a plus
• Wine education or certification, a plus (WSET or CSW preferred)

Responsibilities

• Accountable for market-level sales activation and driving key brand programs.
• Build strong relationships with top retail accounts and local chains and identify key selling opportunities.
• Develop strong relationships with distributor teams to multiply efforts and gain share of mind.
• Coordinate market work-withs, surveys, and sales blitzes with distributor teams.
• Provide weekly market performance recaps and identify execution gaps.
• Track program compliance, competitive pricing, and feature execution.
• Accountable for market activation and KPIs within assigned area of responsibility.
• Execute all confirmed chain/brand programs applicable to assigned territory.
• Accountable for Luxury Brand Collection execution, where assigned.
• Grow distribution on brand focus programs.
• Communicate progress on execution priorities with sales leadership and distributor teams.
• Adhere to assigned budget limits within assigned territory.
• Submit all requests for additional spend for further submission and processing.
• Attend General Sales Meetings (GSM) and training sessions monthly.
• Be present in the market 85%-90%.
• Customer-facing role to predominantly sell against VCT-USA key brand/chain/channel programs.
• Conduct distributor 'work withs' and perform key account development.
• Provide market health audits to VP East and ensure pricing compliance with VCT-USA standards.

Benefits

• First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), Short and Long-Term Disability, paid vacation, sick leave and company holidays.
• Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees.
• Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO).
• We offer many employee-focused health, wellness, training and safety-related programs as well as scholarship opportunities for dependents.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1-10 employees