E-Commerce Business Manager NAM (m/f/d)

CYBEX GMBH • Detroit, MI

1d

About The Position

As the E-commerce Manager NAM at Cybex, you will be responsible for overseeing and optimizing our online sales channels to drive growth and maximize revenue. You will work cross-functionally with marketing, content, product, IT, operations, and customer service teams to ensure that Cybex products are successfully sold online, with a strong focus on customer experience and performance optimization.This is an exciting opportunity for an e-commerce professional with a passion for driving digital growth in a premium consumer brand within the baby products industry.

Requirements

• Minimum 3 (-5) years of proven experience and track record in e-commerce management, preferably in consumer goods or the baby products industry
• Proficient in e-commerce platforms (e.g., Salesforce, Shopify, Magento, WooCommerce) and web analytics tools (e.g., Google Analytics, Hotjar)
• Strong understanding of SEO, SEM/SEA, paid advertising (Google Ads, Facebook Ads), and email/SMS marketing
• Ability to analyze data and translate insights into actionable strategies
• Familiarity with user experience principles and web design best practices
• Strong organizational and time-management skills, with the ability to juggle multiple projects and deadlines
• Excellent written and verbal communication, with a focus on clear, concise information sharing across teams
• Ability to think critically and creatively to solve challenges and drive results independently

Responsibilities

• Support the implementation of e-commerce strategies to drive online sales, customer engagement, and revenue growth
• Monitor daily sales and website performance metrics (traffic, conversion rate, bounce rate, etc.) and implement strategies to optimize sales funnels
• Work closely with the marketing team to ensure digital marketing initiatives are aligned with overall business goals
• Collaborate and lead initiatives with local and EU-based teams to align on e-commerce strategy, projects, and business development efforts
• Analyze competitive market trends and make recommendations for enhancing Cybex’s digital presence
• Collaborate with marketing, customer service, product, content and IT teams to ensure a cohesive online presence and brand messaging
• Work closely with the operations team to ensure all D2C orders are being shipped timely and within SLAs
• Lead and/or mentor a small team of e-commerce specialists
• Manage the daily operations of Cybex's e-commerce website, ensuring product listings are accurate, engaging, and fully optimized for search engines to maximize visibility and conversions
• Collaborate with the content team to maintain and update product catalogs while working closely with the performance marketing team to enhance SEO/SEM efforts and improve organic and paid search performance
• Identify and drive business development opportunities, independently leading new initiatives and projects to assess potential growth areas
• Provide visibility into opportunities and risks, conduct cost-benefit analyses, and secure necessary approvals to ensure alignment with overall business objectives
• Develop email, SMS and push notification marketing strategies to drive consumer acquisition and retention
• Coordinate with the demand planning to ensure inventory levels are accurately reflected on the website
• Support customer retention initiatives, including lifecycle marketing, personalized email automation, and re-engagement campaigns
• Work with the CRM team to enhance customer segmentation and develop targeted retention strategies
• Assist in the execution of loyalty programs and post-purchase engagement initiatives to increase repeat purchases
• Monitor customer feedback and online reviews to improve overall satisfaction and loyalty
• Regularly analyze e-commerce performance metrics using tools like Google Analytics, Salesforce, Power BI, MS Excel or internal dashboards
• Provide data-driven recommendations to optimize online sales channels and improve ROI
• Prepare and present business updates for senior management, including business performance insights, growth initiatives and recommendations for improvement

Benefits

• We offer competitive compensation, attractive annual leave policies, and product discounts.
• More importantly, we provide a platform for you to develop and enhance your professional profile within an international context.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees