E-Commerce Manager (On-Site Merchandising & Performance Marketing)

About the position

Alpinestars is a world leader in protective gear, apparel, and technical equipment for motorsports and action sports. Our mission is to provide top-tier performance and safety products for both elite athletes and everyday riders. Behind every product we deliver is a commitment to service, integrity, and excellence. We are currently seeking a dynamic and results-driven E-Commerce Manager to oversee our on-site merchandising and performance marketing initiatives. The primary responsibility of this role is to optimize the digital shopping experience, drive online sales, and execute performance marketing strategies that effectively promote the Alpinestars brand. You will play a critical role in ensuring the website’s shopability, leveraging data and best practices to enhance customer journeys, and managing advertising campaigns that generate high-quality traffic and conversions.

Responsibilities

• Develop and implement on-site merchandising strategies to drive sales, including product placements, categories, and promotions.
• Continuously optimize the product catalog for seamless navigation and conversion, including ensuring appropriate seasonal offerings, featured collections, and relevant search functions.
• Oversee product page content, ensuring it aligns with brand standards and enhances customer engagement.
• Collaborate with creative and communication teams to ensure cohesive visuals and messaging across the site.
• Monitor website traffic, customer behavior, and sales metrics to identify areas for improvement in the customer journey.
• Work closely with the web development team to execute A/B testing and optimize landing pages and product detail pages for better conversion rates.
• Develop and execute performance marketing strategies to drive targeted traffic, including Paid Search (PPC), Paid Social, Display, Affiliate Marketing, and retargeting efforts.
• Manage and optimize campaigns on platforms like Google Ads, Facebook, Instagram, and other paid channels to drive sales and brand awareness.
• Create a comprehensive performance marketing calendar to ensure all campaigns align with product launches, seasonal promotions, and brand objectives.
• Analyze and report on campaign performance, using data to refine and optimize efforts for maximum ROI.
• Work closely with the performance marketing team to track, measure, and report on key performance indicators (KPIs) such as ROAS (Return on Ad Spend), conversion rate, traffic volume, and average order value.
• Provide actionable insights from website analytics and sales performance data to guide decision-making and improve overall digital performance.
• Track competitive trends and digital commerce industry developments to ensure Alpinestars remains ahead of the curve.
• Collaborate with product, inventory, and finance teams to understand stock availability and adjust communication strategies accordingly.
• Work closely with the Creative, Product, and e-commerce teams to ensure all content, promotions, and campaigns align with Alpinestars’ North American brand objectives.
• Act as a liaison between internal teams (Creative, Communications, Product, and IT) and external vendors (performance marketing agencies, media partners) to execute campaigns smoothly.
• Coordinate with US management team to ensure consistency and alignment across Alpinestars objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in E-commerce management, digital merchandising, and/or performance marketing.
• Proven track record in increasing online sales through site merchandising and paid advertising strategies.
• Strong experience with ecommerce platforms (Shopify) and web analytics tools (Google Analytics, Adobe Analytics).
• In-depth knowledge of performance marketing tools and platforms (Google Ads, Facebook Business Manager, etc.).
• Strong analytical skills with the ability to interpret data, derive insights, and drive action.
• Familiarity with A/B testing tools and website optimization strategies.
• Ability to collaborate effectively in a cross-functional team environment.
• Strong organizational and project management skills with a keen attention to detail.

Nice-to-haves

• Experience in the motorcycle, automotive, fashion, or sports industry.
• Familiarity with tools like Klaviyo, or other email/marketing automation platforms.

Benefits

• $70,000 - $120,000 a year BOE