ECOM Content Analyst

Scheels All Sports • Fargo, ND

5d

About The Position

SCHEELS is seeking a strategic and data-driven Content Analyst to join our E-Commerce team. In this role, you will serve as the bridge between creative storytelling and technical performance, ensuring our digital content is impactful, discoverable, and aligned with business objectives. You will collaborate closely with our writing team to research and produce SEO-ready content while leveraging advanced analytics to keep our digital footprint ahead of the curve. The position combines strong analytical skills with a deep understanding of the evolving search landscape, including Answer Engine Optimization (AEO) and AI-generated search. You will own the roadmap for content performance, translating data into actionable insights that drive traffic, conversion, and brand authority. The ideal candidate possesses a "technical creative" mindset and a commitment to delivering a high-quality, customer-focused digital experience.

Requirements

• Customer Service Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
• Culture Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.
• Show respect and appreciation for others and Scheels
• Arrive to work and meetings 10 minutes early
• Team Mentality Genuine interest and action in helping others before yourself, regardless of recognition or reward
• Teach-ability Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
• Ability to adapt to a changing work environment
• Ability to apply concepts of basic math, grammar, punctuation and spelling
• Dress Code Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
• Efficiency Demonstrate pride and ownership of their work while meeting expected deadlines
• Ideal candidate will have a minimum of a Bachelor’s degree in Marketing, Communications, English, or related field or equivalent experience
• Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation
• Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
• Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

Nice To Haves

• Experience with data analysis tools such as Excel, SQL, Google Analytics, Looker Studio, or similar platforms is preferred but not required

Responsibilities

• Collaborate with the writing team to research and produce original SEO-ready content for category, product, and blog pages, providing data-driven feedback to continuously refine and iterate for peak performance
• Perform continuous site auditing and recommend scalable on-page optimization based on business objectives for both existing functionality and new opportunities
• Analyze and optimize for Answer Engine Optimization (AEO) alongside traditional SEO to ensure content is structured for AI-generated answers and the evolving search landscape
• Own the daily monitoring of SEO performance and the development of a tactical planning roadmap, delivering reporting that translates data into actionable business insights
• Provide SEO and AEO best practices in alignment with current technical principles, specifically focusing on Core Web Vitals and site health to ensure a high-performing user experience
• Actively seek opportunities to increase traffic or conversion rates through data-driven recommendations
• Conduct competitive research to establish performance benchmarks and collaborate on data collection capabilities to enable faster, more accurate reporting
• Utilize strong presentation skills to communicate effectively with all levels of the organization
• Analyze other channels or areas of business as assigned
• Other duties that may be assigned by leadership

Benefits

• To see a full list of benefit offerings from Scheels visit scheels.com/careers

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level