eCommerce Specialist

AOB Products Company • Columbia, MO

8h

About The Position

Reporting to the eCommerce Manager, the eCommerce Specialist will be a key member of AOB's eCommerce team. As the eCommerce Specialist, you will oversee the digital acquisition and retention ecosystem (SEO, Affiliate Marketing, Email Marketing, Landing Page Creation, A/B Testing) for multiple brands within our portfolio. Working with our Marketing Managers and the eCommerce Manager, you will plan, execute, manage, analyze and optimize digital campaigns focusing on new customer growth, achieving traffic goals, increasing engagement and pushing conversion limits to their maximum potential. This position requires you to hit the ground running and the ability to work from experience is critical.

Requirements

• Bachelor’s degree in marketing, business, statistics or related field, or 3-5 years of experience
• Experience with and understanding of Google Analytics, Google Search Console, Microsoft Clarity, or similar tools
• Demonstrates ability to work with large amounts of data and draw actionable insights for reporting/planning
• Familiarity with various CMS and Email platforms and an understanding of HTML and CSS
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, etc.) and Microsoft Office (Word, Excel, PowerPoint)
• Self-motivated, good organizational skills, detail-oriented, ability to prioritize, multi-task and meet deadlines
• Regular and predictable attendance is required
• Ability to sit for prolonged periods of time in front of a computer
• Ability to move about the facility periodically
• Ability to lift 20 lbs
• Visual and hearing acuity

Nice To Haves

• Passion for the outdoors, hunting and products used for shooting is preferred

Responsibilities

• SEO
• Affiliate Marketing
• Email Marketing
• Search Engine Display
• Landing Page Creation
• A/B Testing
• Campaign Performance Reporting
• Creation of new promotions, giveaways, partnerships
• Development of a content calendar in collaboration with Brand teams
• New customer journeys to increase customer retention

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level