Email Marketing Analyst

About the position

The Email Marketing Analyst is responsible for the communication and monitoring of business and technical requests pertaining to Email Marketing projects, initiatives, and general needs. He/She is also responsible for audience segmentation and creation, and conducts/supports data analysis to identify issues and opportunities for improvement. He/She is the point person for Email Marketing Technical and data related initiatives and requests.

Responsibilities

• Audience Segmentation and creation for Emails in Emarsys
• Uploading data CSV's to Relational DB Servers
• Audit/maintain automation campaigns regularly to ensure design, SL, content is up to date
• Monitor daily deliverability stats
• Troubleshoot technical areas pertaining to ESP (and other email related environments)
• Gather requirements, write up and submit technical and project related requests, monitor and follow up on status
• Communicate with IS Liaison (and other business units) to clarify, approve, and drive research/solutions
• Run Email Performance and Analytics Reports
• Monitor feed and send volume (daily/weekly/monthly numbers) to proactively identify anomalies
• Version and Subject Line AB Testing (Test setup/reporting)

Requirements

• Excell (Intermediary)
• Understanding of Data Organization
• Good understanding of B&H products and general knowledge about their applications to the end-user
• Basic knowledge of Html
• Capacity and enthusiasm for technical learning
• Good verbal and written communication skills
• Ability to Multitask

Nice-to-haves

• Creative Media Experience (Photography, Video, Pro Audio, etc)
• SQL/MYSQL/Oracle
• Pandas/Python
• Advanced Html
• Marketing/Digital Marketing best practices
• Understanding of design principles
• Adobe Photoshop / CS