About the position
Salary.com is looking to add a smart, energetic, and self-motivated Email Marketing Manager to our amazing team! We are the leading consumer and enterprise resource for compensation data, software, consulting, and education. For over 25 years, we have not only helped people understand their worth - we've also helped organizations attract and retain top talent by enabling smarter pay decisions. Today, Salary.com serves more than 8,000 customers and millions of consumers each year by connecting them with critical pay, benefits, and career data, technology, and resources. We are recognized by leading industry analysts as having the most innovative software platform in our space. Reporting to the VP of Growth Marketing, you will be responsible for managing the execution of email communications for both lead generation and upsell campaigns. The ideal candidate is detail-oriented, metrics-driven, organized, collaborative, and comfortable operating in a fast-paced environment.
Responsibilities
- Apply email best practices and support the efficient and effective use of the email channel to drive engagement and new business.
- Build and manage email lists using specific segmentation criteria.
- Create and implement standalone, HTML emails as well as automated nurture campaigns through marketing automation platform with a 'mobile first' mentality.
- Test and QA all emails across multiple platforms/devices.
- Create and execute A/B tests (segmentation, subject line, creative, CTA, timing, etc.) designed to improve campaign engagement and performance; document and apply learnings to future sends.
- Measure email campaign performance and share results with internal stakeholders.
- Manage and maintain email marketing calendar.
- Optimize database management to support high-scale email program.
Requirements
- Bachelor's Degree in Marketing or related field.
- 5-7 years of email marketing experience.
- Hands-on experience with email and marketing automation tools - Pardot preferred.
- HTML and photo editing skills.
- Knowledge of digital trends and email marketing best practices.
- Excellent communication skills; strong English language skills.
- Prior experience with a SaaS company or marketing/advertising agency.
- Proactive individual that can thrive in a fast-paced, multi-task environment.
Benefits
- 10 paid holidays and generous paid vacation time.
- Free on-site lunch, snacks, and drinks.
- Cell phone reimbursement.
- Robust benefit plan including Medical, Dental, Vision, Life, Disability coverage.
- 401K with 6% Company match.
