Email Marketing Manager

Starburst•San Francisco, CA

8h•Hybrid

About The Position

Starburst is seeking an email marketing manager to own and optimize our end-to-end email marketing processes. This is an exciting opportunity for a marketing professional who enjoys being at the intersection of strategic thinking and hands-on execution, and who can bring structure, scalability, and a performance focus to a high-growth, fast-moving organization. You’ll play a critical role in driving lifecycle engagement across the buyer and customer journey, supporting pipeline growth, sales alignment, and customer engagement initiatives. You are a highly organized email marketing expert who can independently manage complex projects and deliver with exceptional attention to detail. You’re equally comfortable writing email copy, building scalable systems, and executing day-to-day email campaigns while ensuring quality, consistency, and measurable impact.

Requirements

4+ years of experience in email or lifecycle marketing, ideally within B2B SaaS or technology companies.
Strong hands-on experience with HubSpot or similar marketing automation platforms.
Proven ability to write persuasive, performance-driven email copy.
Ability to run A/B testing of emails from subject lines to CTAs.
Experience managing cross-functional email calendars and stakeholder alignment
Solid understanding of funnel metrics and lifecycle marketing strategy
Data-driven mindset with strong analytical and reporting skills.
Highly organized, detail-oriented, and comfortable owning programs end-to-end.

Responsibilities

Develop and oversee Starburst email marketing program across key lifecycle stages, from lead nurturing through customer engagement.
Write and optimize persona-driven email copy that drives engagement and action.
Own and maintain the email marketing calendar, ensuring coordinated and strategic deployment across teams.
Tailor Starburst messaging into compelling lifecycle messaging tailored to audience and funnel stage.
Implement personalization and behavioral triggers to increase relevance and performance.
Lead A/B testing across subject lines, messaging, CTAs, and cadence to continuously improve results.
Collaborate closely with Marketing Operations on segmentation, list building, scheduling, and technical deployment of emails within HubSpot.
Ensure data accuracy, deliverability best practices, and database health in partnership with Marketing Operations.
Define scalable processes, documentation, and governance standards to support consistent, repeatable execution.
Establish KPIs tied to engagement, conversion, and pipeline contribution, and analyze performance to identify optimization opportunities.
Continuously refine lifecycle programs to improve conversion, engagement, and overall revenue impact.