Email Marketing Specialist

UPLIFT Desk•Austin, TX

2d•Onsite

About The Position

At UPLIFT Desk, we’re not just building ergonomic workstations—we’re shaping how people work and live. As the ecommerce industry leader in height-adjustable desks, we’ve grown by delivering innovative, customer-focused solutions that promote health, productivity, and well-being. Our success is rooted in our core values: Customer Obsession, Innovation, Accountability, and Results Oriented. UPLIFT Desk is hiring an Email Marketing Specialist focused on putting the customer at the heart of our communications. You will be responsible for end-to-end email production: from visual design and layout to technical implementation within HubSpot. You will deliver targeted trigger-based communications that drive engagement, conversion, loyalty, and retention via our CRM platform. This role will be a pivotal addition to our Austin-based team, serving as the primary owner of our email channel and the HubSpot CRM environment. Our ideal candidate is a full-stack email marketer: strategic, analytical, and creatively capable of designing their own assets.

Requirements

HubSpot Expertise: Deep, hands-on experience with HubSpot Marketing Hub is non-negotiable, specifically regarding workflow automation, list segmentation, and reporting
Creative Design Proficiency: Proven ability to design professional, on-brand email assets independently using tools like Adobe Photoshop or Illustrator
Marketing Experience: 3+ years of experience planning and executing journey-based CRM and email marketing campaigns for a B2C or DTC e-commerce brand
Analytical Mindset: Strong ability to analyze performance data to identify trends and optimize plans, combined with an aptitude for solving problems with creative ideas
Project Management: Excellent organizational skills with the ability to manage the approval flow, multitask, and prioritize initiatives to meet strict deployment deadlines

Nice To Haves

Basic knowledge of HTML/CSS to troubleshoot rendering issues or customize templates within HubSpot
Experience with other e-commerce platforms (like BigCommerce, Shopify, Magento) and how they integrate with HubSpot
Background in copywriting for subject lines and email body content
Experience in a dual B2B and B2C environment
HubSpot-specific certifications (Email Marketing, Marketing Software, etc.)

Responsibilities

HubSpot Ownership & Strategy: Own the relationship with HubSpot (our CRM/ESP) to plan, develop, and deliver an email roadmap that leverages segmentation capabilities and best practices across the customer lifecycle (win-back, nurturing, post-purchase, loyalty, etc.)
Visual Design & Layout: Fully design and layout high-converting emails using design tools ( Adobe Photoshop, Adobe Express, etc.) and implement them directly into HubSpot templates
Automation & Workflows: Build, maintain, and optimize complex automation workflows and triggers to ensure the right message reaches the right customer at the right time
Audience Segmentation: Manage CRM data to create precise customer segments based on behavior, purchase history, and engagement
Testing & Optimization: Develop and implement a rigorous A/B testing roadmap (subject lines, design, CTAs, send times) to continuously improve open rates, click-through rates, and conversions
Performance Auditing: Leverage analytics to audit email performance weekly and monthly, presenting actionable insights and recommendations to leadership
Process Management: Manage the entire email production workflow, including the approval process, editing rounds, and quality assurance (QA) across devices and clients
Database Hygiene: Maintain the health of the HubSpot database, managing list cleaning, unsubscribe rates, and ensuring high deliverability
Compliance: Ensure all email campaigns comply with industry best practices and applicable regulations (CAN-SPAM, GDPR, etc.)
Collaboration: Work cross-functionally with the paid advertising, creative, and content teams to ensure email campaigns align with holistic go-to-market efforts

Benefits

A merit-based environment that rewards growth and accomplishment regardless of seniority
Generous paid time off
4% 401K company matching with instant vesting (after one year)
Excellent group health insurance available to employees and dependents, including domestic partners (medical plan, 2 dental plans, and a vision plan to choose from)
Flexible spending account (FSA) for health care and child care costs
Company-paid & Supplementary Life Insurance; Long-term & Short-term disability
Free UPLIFT Desk (after one year)
50% discount on all UPLIFT products
Free healthy (and not so healthy) snacks and drinks
On-the-job training and skills development
A supportive and engaging work culture that promotes healthy living