Email Marketing Specialist
About The Position
The Email Specialist supports Holley’s DTC and B2B marketing and Customer 360 efforts by executing high quality email and SMS campaigns within Klaviyo. This role is responsible for building, testing, and deploying customer communications that support brand goals and drive engagement across all Holley business verticals. The Email Specialist partners closely with Marketing Leads, Product Owners, the CRM Project Manager, and the HubSpot team to ensure campaigns are accurate, aligned, and delivered on schedule. This role also supports the connection between Klaviyo and HubSpot to maintain consistent segmentation and data flow.
Requirements
- 5+years of experience building and executing email campaigns in Klaviyoor, similar ESP.
- Strong understanding of segmentation, automations, testing methodologies, and email best practices.
- Experience partnering with cross functional teams including Marketing, Product, and Creative.
- Strong attention to detail with the ability to manage multiple campaigns and deadlines.
Nice To Haves
- Experience working with HubSpot or another CRM tool.
- Understanding of deliverability, compliance requirements, and SMS best practices.
- Basic HTML knowledge for email formatting.
- Experience supporting multi brand communication programs.
Responsibilities
- Build, schedule, and deploy email and SMS campaigns in Klaviyo, including promotional sends, lifecycle programs, automated series, and triggered flows.
- Create segmentation and dynamic content based on customer behavior, preferences, and Customer 360 data.
- Perform QA on all campaigns including links, rendering, compliance checks, and brand accuracy.
- Monitor campaign performance and recommend optimizations to improve engagement and conversion.
- Partner with Marketing Leads, Product Owners, and business vertical leaders to understand goals, priorities, and messaging needs.
- Translate brand and product requirements into effective Klaviyo campaigns and automated flows.
- Work closely with the CRM Project Manager and HubSpot Specialist to ensure campaign execution aligns with broader CRM and Customer 360 initiatives.
- Collaborate with Creative teams on layout, assets, and visual execution.
- Coordinate with the HubSpot team tomaintainaccuratelists, segments, and customer data for campaigns.
- Support data sync monitoring between Klaviyo and HubSpot, including error resolution and data hygiene tasks.
- Ensure both systems reflect accurate segmentation rules and customer journey logic.
- Conduct A/B tests for subject lines, designs, CTAs, and audience segments.
- Validate deliverability, inbox placement, and rendering across devices and email clients.
- Analyze performance metrics and provide insight driven recommendations for improvement.
- Maintain compliance for email and SMS including opt in requirements, preference centers, unsubscribe standards, and privacy policies.
- Follow internal processes and documentation for campaign requests, approvals, and scheduling.
- Support data hygiene efforts by identifying list issues, engagement problems, and segmentation gaps.
Benefits
- Competitive medical, dental, and vision coverage starting day one.
- 401(k) with company match
- Paid time off and 9 paid holidays
- Employee Assistance Program (EAP)
- Company-paid life and short-term disability insurance
- Employee discounts on Holley Performance Brands products, events, and partnerships
- Education Assistance program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
