About the position
The Email Marketing Specialist will be mainly focused on providing production support for various business-to-consumer (“B2C”) projects benefiting the company. Working primarily within the marketing automation platform and CRM. Coordinate and implement marketing communication projects with emphasis on email marketing and lead nurture campaigns, keeping management informed of status of assigned marketing projects. Perform all duties in accordance with the company’s policies and procedures, investor guidelines, all US state and federal laws and regulations, wherein the company operates. The target pay range for this position is $30.00 - $36.00 an hour + Annual Bonus.
Responsibilities
- Utilize marketing automation platform to produce and manage a variety of assets, which may include: Email creation and template maintenance.
- Email sending and scheduling.
- List management and segmentation building.
- List imports and data mapping.
- Workflow construction and upkeep.
- Multi-variant testing (A/B testing, imagery, and calls to action).
- Landing pages, forms, and blog pages.
- Campaign monitoring and performance reporting.
- Maintain library of email templates for sales within the CRM.
- Tactically work on various marketing projects with vendors, contractors, teams, and multiple business units.
- Communicate marketing projects thoroughly and successfully to team members, internal clients, and vendors through written and oral communication anticipating concerns and appropriately sourcing support where needed to complete projects on-time.
- Prepare status reports on marketing efforts.
- Perform other administrative duties as assigned.
Requirements
- High school diploma or equivalent work experience, Bachelor’s degree preferred.
- Two plus (2+) years of marketing experience in a corporate environment.
- Two plus (2+) years’ experience using an email automation platform, preferably HubSpot.
- Prior experience in a mortgage or lending organization preferred.
Benefits
- Comprehensive healthcare plans for you and your family.
- Discretionary 401(k) match of 50% of the first 4% of pay contributed.
- Access to several fitness, restaurant, retail (and more!) discounts through our employee portal.
- Customized training programs to help you advance your career.
- Employee referral bonuses.
- Educational Reimbursement.
- Carrington Charitable Foundation contributes to the community through causes that reflect the interests of Carrington Associates.
