About the position
We’re offering a unique opportunity to join Launch Legends (and Autheo) as a part-time Equity Cofounder. Founded nearly four years ago, Launch Legends is at the forefront of bridging Web3 blockchain technology with the next evolution of Web2 integration—bringing businesses on-chain through enterprise-grade solutions, DePIN innovations, and decentralized financial infrastructure. Our flagship project, Autheo, is more than just a Layer-1 blockchain. It is a fullstack ecosystem that includes decentralized compute, storage, identity, and service marketplaces—engineered for scalable enterprise adoption, developer innovation, and real-world blockchain integration.
Responsibilities
- Develop and execute comprehensive email marketing strategies that align with Autheo’s overall business objectives and audience needs.
- Build and maintain a detailed email marketing calendar, ensuring that campaigns are timely and relevant for each audience segment.
- Collaborate with internal teams to craft and execute compelling email campaigns that drive engagement, conversions, and retention.
- Implement segmentation, automation, and personalization strategies to deliver targeted messaging based on user behavior, preferences, and engagement history.
- Manage the end-to-end process of email campaigns, including content creation, audience segmentation, scheduling, and reporting.
- Implement and maintain SPF, DKIM, and DMARC authentication protocols to ensure email security and deliverability.
- Use A/B and multivariate testing strategies to continuously optimize email campaigns for open rates, click-through rates, and conversion rates.
- Set up, manage, and optimize automated email workflows, drip campaigns, lifecycle marketing campaigns, and newsletters.
- Ensure full compliance with global email marketing regulations such as CAN-SPAM, GDPR, CCPA, CASL, etc.
- Monitor key email performance metrics (open rates, click-through rates, conversion rates, ROI) and provide insights for continuous improvement.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in email marketing, preferably within the tech or blockchain space.
- 2+ years of experience in developing and managing newsletters.
- Proven experience in content writing, especially for newsletters and email campaigns.
- Deep knowledge of CRM or email marketing platforms (e.g., GoHighLevel, Mailchimp, HubSpot).
- Strong understanding of global email marketing regulations (CAN-SPAM, GDPR, CCPA, CASL, etc.) and industry best practices.
- Deep understanding of SPF, DKIM, and DMARC authentication protocols and their role in email deliverability.
- Experience with email automation, segmentation, and personalization strategies.
- Strong analytical skills with experience using reporting tools to measure email performance and optimize campaigns.
- Excellent project management and communication skills with the ability to work across multiple teams.
Nice-to-haves
- Experience in developing and managing newsletters for investors/partners is an advantage.
- Knowledge of Web3 or blockchain technology is an advantage.
Benefits
- Equity in Launch Legends, Autheo, and the WFO Creator Network.
- Token allocations.
- Salaried compensation expected to begin within 3 to 5 months, following the next round of funding and validator node sales.
