Email Marketing Specialist

About the position

The Email Marketing Specialist will be responsible for designing, coding and testing emails that nurture customer relationships throughout their journey with our brand Balsam Hill US. This includes building campaigns and multi-touch flows with proper logic, flawless rendering, and advanced personalization based on user behavior and lifecycle stage. This position reports to the CRM Marketing Manager and is based in our Boise office location. This role is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

Responsibilities

• Design and build responsive email campaigns using drag-and-drop email builders and visual template editors optimized for Optimove
• Develop, modify and organize email templates and existing campaigns, including editable modules so templates can be reused
• Test compatibility and proper rendering across different email clients and devices, and perform A/B testing to optimize campaign performance
• Develop rule-based email templates that integrate personalized dynamic content elements, automate workflows and configure link tracking
• Implement customer segmentation strategies and manage email streams and sequences that engage customers at different stages of their journey
• Work with marketing teams, designers, and other stakeholders in multiple time zones to execute email strategies that will drive engagement for the right audience and align with channel best practices
• Apply best practices in email development, email compliance regulations especially CAN-SPAM, GDPR, and accessibility
• Diagnose and resolve email deliverability issues including spam filtering, reputation management, and authentication protocols
• May be tasked in construction/executing email campaigns, including implementing conditional logic or leveraging 3rd party content for personalization, using Optimove and other similar programs

Requirements

• Bachelor’s degree in related field; and/or 3+ years of relevant experience, preferably with an eCommerce brand
• 3+ years of experience with various email marketing and/or CDP platforms, like Optimove, Klaviyo, Salesforce Marketing Cloud
• Fluent in HTML and CSS
• Demonstrate commitment to accuracy and thoroughness
• Experience with A/B testing to optimize email performance and conversion
• Understanding of email client compatibility, responsive design, and cross-platform rendering challenges
• Experience using, building, and maintaining both one-off marketing and lifecycle campaigns

Nice-to-haves

• Knowledge of email subscriber list best practices for both GDPR and CAN-SPAM laws
• Excellent verbal and written communication skills that bridge technical and non-technical audiences
• Experience using Figma is a plus
• Experience with project management tools such as ClickUp or JIRA is a plus
• Experience integrating email platforms with CRM systems, e-commerce platforms, and marketing automation tools is a plus

Benefits

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance