American Casino & Entertainment Propertiesposted about 8 years ago
Full-time
Las Vegas, NV
Accommodation
IGaming Email Marketing Specialist
Employer: American Casino & Entertainment Properties
Industry: Cool Jobs
Casino / Gaming
Hotel / Resort / Lodging
Hospitality
Country: United States
State/Province: Nevada
City: Las Vegas
Post Date: 03/23/2017 07:01 PM
Summary:
Responsible for creating, executing and analyzing the performance of email marketing campaigns for iGaming initiatives. Works closely with internal teams to maintain the iGaming email marketing calendar, create database segmentation and provide analysis on performance.
Essential Functions:
* Responsible for the email marketing process: design, develops flow, segmentation, list management, set-up, testing, execution, reporting, and optimization
* Test multiple aspects of a campaign for improved results including the use of A/B and multivariate methods
* Identify and constantly monitor customer attributes for segmentation of the email lists for improved performance
* Provide post formas and recommend improvements for web traffic, conversion rates and campaign effectiveness
* Manage the master email calendar to ensure all email campaigns are properly scheduled, executed and reported on for tracking purpose
* Monitor and analyze company's iGaming websites, micro-sites, and other traffic sources to gauge campaign effectiveness
* Identify new opportunities i.e. online communities, blogs, posting boards, calendars, etc. to promote the properties' programs and initiatives
* Repair any email campaigns that do not launch correctly, as required
* Management of the database and maintenance of database integrity
* Performs other duties as assigned
Requirements: Qualifications/Requirements:
* 1-2 years of previous campaign management and/or consumer-facing email marketing preferred
* Knowledge of email best practices, opt-in/-out requirements as well as CAN-SPAM legislation
* Must be able and willing to perform graphic design duties
* General knowledge of email service provider tools, Lyris, graphic design and HTML code is preferred
* Strong computer and internet skills
* Interest of the digital world, internet, social networks and the ability to stay up to date with online trends and determine future online opportunities
* Previous experience developing new ideas and marketing plans based on data that led to successful results
* Ability to work on an integrated team and to take initiative to ensure the quality and accuracy of email marketing campaigns are constantly maintained
* Strong project management skills with experience working independently on multiple tasks concurrently
* Excellent spelling, grammar, editing, and communication skills (both written and verbal)
* High school diploma or equivalent
* Bachelor's degree in Marketing or Communication preferred
Required Work Cards
* Nevada Gaming Registration
Physical Requirements
* Continuously sitting at a desk or table working on a computer and working indoors (more than 75% of the time)
* Occasionally moving throughout the casino property in a timely manner
* Work for sustained periods of time maintaining concentrated attention to detail
* Vision and literacy (critical)
* Ability to work in a smoky, noisy environment with bright lights, and hot and cold temperatures
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Duties to be performed with or without reasonable accommodations.
Employer: American Casino & Entertainment Properties
Industry: Cool Jobs
Casino / Gaming
Hotel / Resort / Lodging
Hospitality
Country: United States
State/Province: Nevada
City: Las Vegas
Post Date: 03/23/2017 07:01 PM
Summary:
Responsible for creating, executing and analyzing the performance of email marketing campaigns for iGaming initiatives. Works closely with internal teams to maintain the iGaming email marketing calendar, create database segmentation and provide analysis on performance.
Essential Functions:
* Responsible for the email marketing process: design, develops flow, segmentation, list management, set-up, testing, execution, reporting, and optimization
* Test multiple aspects of a campaign for improved results including the use of A/B and multivariate methods
* Identify and constantly monitor customer attributes for segmentation of the email lists for improved performance
* Provide post formas and recommend improvements for web traffic, conversion rates and campaign effectiveness
* Manage the master email calendar to ensure all email campaigns are properly scheduled, executed and reported on for tracking purpose
* Monitor and analyze company's iGaming websites, micro-sites, and other traffic sources to gauge campaign effectiveness
* Identify new opportunities i.e. online communities, blogs, posting boards, calendars, etc. to promote the properties' programs and initiatives
* Repair any email campaigns that do not launch correctly, as required
* Management of the database and maintenance of database integrity
* Performs other duties as assigned
Requirements: Qualifications/Requirements:
* 1-2 years of previous campaign management and/or consumer-facing email marketing preferred
* Knowledge of email best practices, opt-in/-out requirements as well as CAN-SPAM legislation
* Must be able and willing to perform graphic design duties
* General knowledge of email service provider tools, Lyris, graphic design and HTML code is preferred
* Strong computer and internet skills
* Interest of the digital world, internet, social networks and the ability to stay up to date with online trends and determine future online opportunities
* Previous experience developing new ideas and marketing plans based on data that led to successful results
* Ability to work on an integrated team and to take initiative to ensure the quality and accuracy of email marketing campaigns are constantly maintained
* Strong project management skills with experience working independently on multiple tasks concurrently
* Excellent spelling, grammar, editing, and communication skills (both written and verbal)
* High school diploma or equivalent
* Bachelor's degree in Marketing or Communication preferred
Required Work Cards
* Nevada Gaming Registration
Physical Requirements
* Continuously sitting at a desk or table working on a computer and working indoors (more than 75% of the time)
* Occasionally moving throughout the casino property in a timely manner
* Work for sustained periods of time maintaining concentrated attention to detail
* Vision and literacy (critical)
* Ability to work in a smoky, noisy environment with bright lights, and hot and cold temperatures
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Duties to be performed with or without reasonable accommodations.
