About the position
Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We’re passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home decor dreams to life with stunning, on-trend pieces. We are seeking a new member to add to our Content team. Are you ready to be a part of something amazing? We are seeking an E-commerce Email and SMS Marketing Coordinator to support and coordinate email and SMS marketing efforts across our portfolio of brands. This role is crucial to driving e-commerce growth through data-driven, engaging, and results-focused campaigns that reflect our brands' vision and values.
Responsibilities
- Manage end-to-end campaign processes, from briefing through completion, including building in platform, QA, vendor coordination, and post-deployment takeaways.
- Assist in A/B testing and implementation of personalization strategies to maximize engagement and conversions.
- Maintain and update strategy calendars to ensure timely execution and delivery.
- Conduct in-depth campaign analysis to measure performance and identify areas for improvement.
- Provide actionable insights and recommendations to enhance campaign effectiveness and ROI.
- Stay at the forefront of e-commerce and digital marketing trends, incorporating best practices and emerging technologies into our strategies.
- Work closely with other departments to align email and SMS efforts with broader marketing initiatives.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Strong analytical skills with experience in data-driven decision-making.
- Excellent project management, organizational, and time management skills.
- Attention to detail with the ability to QA campaigns thoroughly (e.g., promotional messaging, links, creative, and segmentation).
- Strong communication and interpersonal skills with a collaborative mindset.
- Ability to thrive in a fast-paced, multitasking environment while anticipating needs and solving problems.
Nice-to-haves
- Familiarity with GA4 and advanced Excel functions.
- Experience in email/SMS platforms, marketing automation tools, or e-commerce platforms.
Benefits
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Vision insurance
- Paid time off
- Professional development assistance
