Engagement Analyst

Colorado State University • Fort Collins, CO

6d • $50,000 - $55,000

About The Position

Position Summary The Engagement Analyst (EA) works with members of the University Advancement Engagement (UAE) team and Advancement colleagues to produce, analyze and interpret data. The EA also offers direction around appropriate populations for donor and alumni communications, the event registration experience, and the ways in which the Advancement database can be enhanced, updated and manipulated to improve both the guest and the internal user experience. The EA plays a lead role in evaluating the effectiveness of projects performed by the University Advancement Engagement teams, at both the project and the portfolio level.

Requirements

• Bachelor’s degree from an accredited university by hire date.
• Minimum of 3 years’ experience in an institution of higher education OR equivalent experience in a complex organization such as sales, banking, business development, client management, or marketing.

Nice To Haves

• Experience working with Salesforce database.
• Experience working in Marketing Cloud email platform.
• Exceptional written and verbal communication skills
• Proven ability to successfully identify and build relationships and connect donor/client interests with opportunities in a complex organization
• Demonstrated knowledge of facets of fundraising, such as annual fund, corporate and foundation relations, planned giving, stewardship, major gift fundraising, etc.
• Ability to problem solve and adapt to rapidly changing situations and successfully manage multiple complex projects from start to finish
• Ability to work cross-functionally with academic and administrative leaders in a collaborative environment to conceive and implement innovative ideas
• Proficiency in Microsoft Office and experience working in a CRM or other relational database such as Advance or Raiser’s Edge

Responsibilities

• Analyze and assess key trends, formulate conclusions and provide summary analysis for UAE team members and campus partners.
• Identify, assess, and advocate opportunities to optimize and enhance existing processes for the benefit of all users.
• Approach systems reporting and analysis with a lens of inclusion; consider how reports can be as inclusive as possible and recommend any system changes that can assist in doing so.
• Make recommendations about how to determine the most effective and efficient populations to include in strategic communication, solicitation and promotional initiatives.
• Collaborate with Advancement partners and colleagues with system-related support and troubleshooting, with a particular focus on strategic ad-hoc list building, basic analytics and reporting, and data interpretation.
• Contribute to the total effectiveness of the unit by communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member, offering widespread and enthusiastic support for data and analytics-driven work.
• Identify and resolve a variety of problems in a timely manner.
• Gather and analyze information skillfully, meeting challenges with resourcefulness.
• Develop alternative approaches and ideas in order to improve efficiency and accuracy.
• Areas of analysis include post-engagement giving, payment reconciliation, engagement indicators (click throughs, etc.), compiling complicated rosters with multiple tickets types, and reviewing/modifying metrics reports.
• Manage sensitive constituent information, driving data quality and completeness.
• Ensure the integrity of all data and event rosters.
• Make and implement recommendations to continuously improve the overall accuracy of the data.

Benefits

• Colorado State University is not just a workplace; it’s a thriving community that’s transforming lives and improving the human condition through world-class teaching, research, and service.
• With a robust benefits package, collaborative atmosphere, and focus on work-life balance, CSU is where you can thrive, grow, and make a lasting impact.
• Review our detailed benefits information here.
• Explore the additional perks of working at CSU here.
• For the total value of CSU benefits in addition to wages, use our compensation calculator.
• Lastly, click here for more information about why Fort Collins is consistently ranked in the top cities to live in!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level