About the position
As an Enterprise Product Marketing Manager at Notion, you will play a key role in our strategic move upmarket, with emphasis on our IT and Admin audiences. This role will be pivotal in crafting compelling end-to-end customer narratives that build awareness and help sales close deals. You’ll focus on developing key buyer personas across the enterprise buying cycle, from Admin to CIO, creating solutions-focused content across segments, plus driving enablement programs that resonate with technical and business decision-makers. Your scope will encompass strategic storytelling alongside product launches. You'll develop deep insights into enterprise personas—from decision-makers to end users—and create targeted content that drives top-of-funnel awareness and demand generation. Working closely with our demand, growth, and sales teams, you'll build comprehensive marketing programs that address the complete customer journey, from initial engagement through adoption and expansion.
Responsibilities
- Create compelling solution narratives that showcase Notion's value beyond individual features, resonating with enterprise buyers.
- Develop buyer persona strategies to map and understand the enterprise buying cycle, focusing on IT decision-makers and technical evaluators.
- Drive thought leadership and awareness by creating high-impact content and programs that establish Notion's enterprise credibility and generate demand.
- Create comprehensive demand generation programs in partnership with marketing teams to build integrated campaigns that drive pipeline and revenue.
- Design field enablement programs to equip the sales team with solutions-focused materials and training to effectively engage enterprise prospects.
- Lead Voice of Customer initiatives to gather deep customer insights that inform solution narratives and go-to-market strategy.
- Drive ongoing education for the Admin community by effectively communicating updates and fostering engagement and adoption.
Requirements
- Experience developing solution narratives and translating complex technical capabilities into compelling customer stories.
- Strong understanding of enterprise buying cycles and ability to craft persona-based marketing strategies.
- Track record of creating thought leadership content that drives awareness and engagement.
- Proven ability to develop and execute field enablement programs that enhance sales effectiveness.
- Experience with demand generation and creating content that converts at all funnel stages.
- Strong project management skills and ability to lead cross-functional initiatives.
Nice-to-haves
- Experience with solutions marketing.
- Experience marketing to IT champions.
- Direct B2B selling experience.
Benefits
- Highly competitive cash compensation.
- Equity options.
- Comprehensive benefits package.
