About the position
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
Responsibilities
- Collect and analyze data about the customer experience and marketing trends.
- Conceptualize a campaign or collaboration for a brand of your choice.
- Source influencers for all brand's master influencer lists and brainstorm influencer campaign ideas.
- Research social media trends and features to utilize in partner content and organic content.
- Assist with content shoots and copy for Neil Lane and Shop Thalia Sodi calendars.
- Participate in software and tool training.
Requirements
- Undergraduate/graduate student.
- Able to work up to 20 hours per week.
- Able to work onsite 2 days in our NYC office.
- Major in journalism, communications, public relations, marketing or digital media.
- Excellent written and verbal communication.
- MS Outlook, Word, PPT, Excel proficiency.
- Analytical thinker who is self-motivated and able to multi-task.
- Collaborative and able to thrive in a high-paced environment.
Benefits
- Hourly rate for undergraduate student intern: $18.
- Hourly rate for graduate student intern: $22.
