About the position
We’re now looking for a Marketing Executive to join our dynamic Marketing Team. Reporting to the Marketing Manager, you'll play a vital role in delivering multi-channel campaigns for a portfolio of industry-leading events.
Responsibilities
- Create and copywrite engaging, original content for a variety of marketing materials including brochures, adverts, online banners, HTML emails, landing pages and social media posts.
- Work closely on creative design processes for marketing collateral, ensuring alignment with brand guidelines.
- Produce and manage content across social media channels, including LinkedIn, Facebook, Instagram and TikTok — incorporating graphics, videos, animations and text posts.
- Maintain and develop strong relationships with key partners, sponsors, exhibitors and speakers.
- Coordinate marketing deliverables for partners and exhibitors, ensuring fulfilment of promotional opportunities.
- Support the wider team in managing logistics, exhibitor promotions and speaker communications.
- Plan, coordinate and deliver multi-channel marketing activities on time, within budget and to a high standard.
- Support the execution of digital campaigns including Google Ads, remarketing initiatives and website enhancement tools.
- Coordinate and support multi-channel marketing campaigns in line with business and event objectives.
- Develop, manage and execute the social media schedule across all platforms, creating both visual and written content.
- Build and engage with online communities to drive brand awareness and event registrations.
- Monitor social media performance and implement strategies for growth and engagement.
- Create, update and maintain website content, ensuring accuracy, relevance and SEO optimisation.
- Regularly review website performance and coordinate updates in collaboration with web agencies and internal teams.
- Conduct market research to identify industry trends, competitor activities and marketing opportunities.
- Support the team with customer insights, data analysis and lead generation initiatives.
- Assist in data segmentation, community building and database management for marketing campaigns.
- Plan, create and deliver email campaigns, including copywriting, graphic creation, email templates and landing pages.
- Analyse campaign performance and contribute to ongoing optimisation.
- Collaborate with Sales, Marketing and Operations teams to support the preparation and delivery of trade shows and events.
- Monitor the registration system and assist with registration administration.
- Manage marketing through exhibitor campaigns including communication, promotion of marketing tools, collation of event guide entries, exhibitor zone set up and ongoing query management.
- Provide accurate, timely reporting on key marketing metrics, campaign performance and forecasts.
Requirements
- Experience of the full marketing mix.
- Excellent copywriting skills with the ability to translate technical or business content into strong and engaging messages.
- Confident communicator comfortable dealing with people at all levels.
- Proficient in systems like Mailchimp, Canva, Excel, PowerPoint and Word.
- Ability to work under pressure and maintain resilience.
- Comfortable working autonomously and in a team environment.
- Keen interest in developing a Marketing career and leadership skills.
Benefits
- Personalised Training & Development Plan
- Recognition Scheme – we love celebrating wins!
- Birthday Day Off
- Holiday Entitlement Increases with Service
- Onsite Parking
- Team Perks – fresh fruit, occasional lunches and regular social events
- Collaborative & Fun Work Culture
