Event Marketing & Promotions Manager

Leaf Café•McKinney, TX

19h

About The Position

Leaf Café is a wellness-focused café offering premium coffees, teas, CBD-infused drinks, functional mushroom beverages, and a wide selection of wellness products. We are passionate about intentional living and building community through education, flavorful experiences, and meaningful conversations. Position Summary: Leaf Café McKinney is seeking a creative and energetic Event Marketing & Promotions Manager to grow brand awareness, increase foot traffic, and promote our weekly events and special experiences. This role focuses on marketing, promoting, and helping execute events both inside the café and in the community. The ideal candidate is someone who loves building hype around events, connecting with the local community, and using social media, partnerships, and grassroots marketing to bring new customers through the doors.

Requirements

Reliable transportation and valid driver’s license
Strong understanding or willingness to learn about hemp, CBD, THC, kava, and functional wellness products
Creative mindset with experience in marketing, social media, or event promotion
Outgoing personality with strong communication skills
Ability to build relationships and connect with people easily
Highly organized with the ability to manage multiple projects at once
Comfortable working some evenings and weekends for events

Responsibilities

Event Marketing & Promotion Promote weekly and special events through social media, email marketing, SMS campaigns, and in-store promotion
Create engaging content (photos, videos, posts, and flyers) to drive awareness and attendance
Coordinate with the café team to brainstorm creative event ideas and themed nights
Build excitement around events such as live music, wellness workshops, tasting events, and community gatherings
Community Outreach & Partnerships Research and identify local vendor shows, expos, and community events in the Dallas/Fort Worth area
Represent Leaf Café at community events to promote the brand and invite new customers into the café
Build relationships with local businesses, event planners, wellness professionals, and influencers for collaborations and cross-promotions
Event Execution Help organize and coordinate at least one weekly in-house event
Assist with event setup, promotion, and guest experience during events
Work with staff to ensure events run smoothly and guests have a memorable experience
Brand Ambassadorship Educate customers about Leaf Café’s unique offerings including functional mushrooms, hemp-derived products, kava, and wellness beverages
Represent the brand in a positive and authentic way at events and community functions
Marketing Support Track event performance including attendance, engagement, and customer feedback
Help grow Leaf Café’s email and SMS marketing lists through event engagement
Collaborate with management on marketing campaigns and seasonal promotions