Event Sales Intern

ASM Global

13d•Onsite

About The Position

The Event Sales Intern will support the Sales Team during a significant and high-volume summer season as the Dallas - Fort Worth area hosts the global excitement surrounding the 2026 FIFA World Cup events. With multiple planned venue buyouts and increased corporate activity in the region, this internship offers hands-on experience in event sales, business development, and strategic client research within a fast-paced museum and hospitality environment. The intern will assist with outbound business development efforts while completing a strategic capstone project focused on identifying and engaging new corporate clients visiting the DFW area during this historic time. This role provides valuable exposure to large-scale event sales, client relationship strategy, and cross-departmental collaboration.

Requirements

Currently enrolled in an undergraduate or graduate program in Hospitality, Event Management, Sports Management, Marketing, Business, Communications, or a related field.
Strong research and analytical skills.
Excellent written and verbal communication abilities.
Strong organizational skills and attention to detail.
Ability to work independently while collaborating with a team.
Ability to work nights, weekends, or holidays as required to support Private Events
Interest in event sales, hospitality, sports events, or venue management.

Responsibilities

Support the Private Event Sales Team with outbound prospecting and research related to new business opportunities during the World Cup event period.
Assist with organizing and tracking prospective client information and outreach strategies.
Conduct company research to identify organizations traveling to or advertising within the DFW area during the World Cup timeframe.
Identify potential corporate clients whose mission or brand aligns with the museum’s themes such as veterans, military service, leadership, history, or architecture.
Compile prospect lists including up to three key contacts per organization and provide rationale for why each contact is appropriate for outreach.
Research potential clients’ past events (corporate events, client appreciation gatherings, holiday parties, galas, fundraisers, etc.) to identify opportunities for future partnerships.
Support the sales team with administrative tasks and event preparation related to venue buyouts and client experiences.
Work alongside and shadow members of the sales team to gain exposure to event sales strategy, client engagement, and venue operations.
Capstone Project: World Cup New Business Game Plan During the internship, the intern will complete a strategic research project designed to support long-term sales growth.
Project objectives include: Developing a list of companies investing in marketing, advertising, or corporate presence in the DFW area during the World Cup. Identifying organizations that align with the museum’s mission and potential event opportunities. Locating key decision-makers within those companies and compiling contact information. Conduct research into the companies’ historical event activity and identify potential opportunities to host events at the museum in the future. Deliver a strategic outreach and engagement plan the Sales Team can use during and after the World Cup timeframe.