Executive Director, Enrollment Marketing

About the position

Temple University is seeking a visionary and results-driven Executive Director of Enrollment Marketing to join the central division of Strategic Marketing and Communications (SM+C). This role will play a pivotal part in advancing the University’s strategic enrollment goals for undergraduate and graduate programs. Reporting to the Assistant Vice President of Strategy, Insights and Operations (AVP SIO) the Executive Director will collaborate closely with the Division of Undergraduate Enrollment Management, the Dean of the Graduate School, and partners across the schools and colleges and units to develop and execute innovative marketing strategies that drive student recruitment, retention, and engagement. In addition, this role will oversee the University’s advertising team, which collaborates with the external media buying agency of record and works with schools, colleges, and business units across the institution to plan and manage advertising campaigns. The Executive Director will ensure these efforts align with university objectives, maximize ROI, and reflect data-driven insights. Performs other job-related duties as assigned.

Responsibilities

• Develop, implement, and evaluate a comprehensive enrollment marketing strategy for undergraduate and graduate recruitment efforts in collaboration with enrollment management, graduate school leadership, and academic units.
• Oversee the advertising team responsible for managing relationships with the external media buying agency and internal university stakeholders to ensure effective campaign execution and ROI.
• Lead the creation and deployment of multi-channel marketing campaigns, including digital advertising, email, social media, print collateral, and web content.
• Provide data-driven insights and market analysis to inform campaign strategies and enhance prospective student engagement.
• Partner with creative teams to produce compelling content, leveraging storytelling to highlight the value of a Temple University education.
• Ensure consistency in messaging, tone, and branding across all enrollment marketing efforts.
• Develop and implement strategies to generate qualified leads for programs through a mix of organic and paid marketing channels.
• Collaborate closely with enrollment and admissions teams to ensure a seamless transition and effective nurturing of leads throughout the enrollment funnel.
• Evaluate enrollment data and marketing performance to refine strategies, optimize tactics, and enhance lead conversion rates.
• Manage and analyze campaign performance metrics, reporting on outcomes and ensuring alignment with recruitment and retention goals.
• Champion the use of CRM and marketing automation tools (e.g., Slate) to personalize outreach and track prospective student journeys.
• Foster a culture of collaboration and inclusivity within the enrollment marketing team and across the university.
• Oversee ongoing relationships with marketing agencies and other vendors to ensure high-quality marketing products and services rendered in Temple’s best interest.
• As a member of the SMC leadership team, mentor staff and enable cross-disciplinary work.
• Stay abreast of the latest technologies and best practices.

Requirements

• Bachelor’s degree in marketing, communications, management, or a related field.
• At least 7 years of experience in enrollment marketing, marketing management, or advertising in higher education.
• Demonstrated commitment to diversity, equity, and inclusion in marketing practices.
• Proven leader and collaborator who works to unify teams across functions.
• Proficient in the Microsoft Office suite of products.
• Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
• Superior organizational skills - must be able to effectively prioritize and meet deadlines.
• Ability to quickly acclimate to different environments and openness to new processes and technologies.
• Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
• Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
• Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
• Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
• Strong attention to detail and ability to utilize data and insights to determine decisions.
• Ability to work well under pressure.
• Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
• Ability to work independently and efficiently.
• Demonstrated excellent organizational time management skills.
• Aligns team strategy and deliverables with divisional objectives.
• Ability to handle confidential matters with discretion.
• Strong ability to monitor the work of others, mentor staff, and manage performance through regular feedback.
• Promotes a culture of high performance and continuous improvement.
• Expertise in digital marketing, including SEO, SEM, social media, email marketing, and analytics.
• Experience working with CRM platforms, marketing automation tools, and content management systems.
• Proven ability to develop and execute integrated marketing strategies that achieve measurable results.
• Proven experience in creating and measuring marketing strategies; the ability to translate marketing data and analytics to inform and optimize campaign strategy.

Nice-to-haves

• Master’s Degree
• 5+ years of professional experience in higher education

Benefits

• Hybrid Work Schedule
• Full medical, dental, and vision coverage
• Paid time off
• 11 Paid Holidays (including the day after Thanksgiving & winter break)
• Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
• A generous retirement plan and so much more!