Executive Director, University Marketing & Communications (INTERNAL ONLY)

About the position

The purpose of this position is to oversee and manage the University's strategic marketing initiatives and tactical public relations programs.

Responsibilities

• Develop and implement the University's institutional marketing and communications efforts ensuring consistent messaging and brand integrity.
• Establish and implement short and long term marketing goals, objectives, policies, and procedures for the department and institution; evaluate effectiveness and effect changes required for improvement.
• Manage all creative and communication aspects related to the University's image including public relations and communications, social media, graphic design, printed materials, photography, videography, marketing-related web content, campus digital signage, institutional advertising, etc.
• Monitor all University Marketing & Communications operations for the purpose of improving service to internal and external constituents.
• Act as the main point of contact for the Department of University Marketing & Communications, collaborating with all divisions of the University to create effective outreach programs.
• Responsible for overseeing media buys for institutional University advertising efforts.
• Act as departmental budget manager processing related expenses and regularly monitoring expenditures.
• Oversee the University's social media strategy and messaging across multiple channels.
• Proofread and copy edit all materials to be disseminated by the University Marketing & Communications department, as well as materials created by others across campus.
• Coordinate any external requests to film on campus.
• Ensure all content created and used by the department is ADA compliant.
• Represent the department and the institution at various campus and community events and/or meetings and committees.
• Establish and maintain a staffing structure to support the marketing efforts of the institution; provide leadership, hire, supervise, and evaluate department staff.
• Remain current on marketing and advertising news, trends and practices particularly within higher education and among liberal arts universities.
• Identify campus news for use in internal and external communications.
• Manage any crisis communication efforts and assist with emergency notifications regarding school closings and delayed openings.
• Manage appearances of the University mascot at promotional functions.
• Identify, hire and communicate with outside vendors and student employees to complete projects as needed.
• Assist other members of the University Advancement staff with special projects, assigned events and activities.
• Monitor all media for information about the University and create a monthly media monitoring report for V.P.
• Perform miscellaneous job-related duties as assigned.

Requirements

• Bachelor's Degree
• 5 years of marketing related experience
• Driver's License and acceptable driving record

Nice-to-haves

• Excellent oral and written communication skills
• Effective project management skills
• A strategic and creative approach to marketing, branding and public relations initiatives
• Excellent organizational, supervisory, financial, interpersonal, leadership and motivational skills
• Strong computer skills including proficiency in Microsoft Office, OS X, HubSpot, WordPress, and Banner
• Knowledge and understanding of various public relations strategies and marketing trends
• Ability to multi-task and maintain professional composure
• Ability to travel