Factory Town - Marketing Campaign & Sales Coordinator

About the position

The Marketing Campaign & Sales Coordinator will be responsible for leading and executing content distribution strategies across new media platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Marketing Campaign & Sales Manager.

Responsibilities

• Assist with scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
• Oversee and manage day-to-day marketing plan implementation and budgets
• Assistance with venue rental marketing and sales
• Analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
• Drive integration of our paid marketing and social media strategies
• Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication
• Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
• Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
• Ensure all asset requests are completed timely to keep campaigns on schedule
• Provide valuable insight, development, and implementation in continuous process improvement initiatives
• Maintain an understanding of and execute against music entertainment and other industry trends
• Other special projects and tasks as assigned as needed
• Some travel may be required (economy)

Requirements

• Bachelor's Degree in Marketing or related field
• 2+ years' experience in entertainment marketing or event production background preferred
• Strong multi-channel marketing experience including social/digital media
• Solid knowledge of online marketing tools and best practices
• Demonstrable experience with SEO/SEM, Google Analytics, Meta Analytics and CRM software
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
• Strong understanding of social media platforms, trends, and measurement approaches
• Knowledge of digital media planning, buying, and optimization
• Familiarity with maintaining, managing, and optimizing paid marketing campaigns

Benefits

• Equal Employment Opportunity
• Reasonable accommodations for disabilities
• Support for professional and personal aspirations