Factory Town - Marketing Campaign & Sales Manager

About the position

The Marketing Campaign & Sales Manager will be responsible for leading and executing content distribution strategies across new media platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Director of Brand Strategy.

Responsibilities

• Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
• Oversee and manage day-to-day marketing plan implementation and budgets
• Management of venue rental marketing and sales
• Analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
• Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
• Drive integration of our paid marketing and social media strategies
• Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication
• Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives
• Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
• Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
• Ensure all asset requests are completed timely to keep campaigns on schedule
• Provide valuable insight, development, and implementation in continuous process improvement initiatives
• Maintain an understanding of and execute against music entertainment and other industry trends
• Manage full employee lifecycles (recruiting, hiring, onboarding, training, performance management) for members on the team directly and partnering teams
• Other special projects and tasks as assigned as needed
• Some travel may be required (economy)

Requirements

• Bachelor's Degree in Marketing or related field
• 5+ years' experience in entertainment marketing or event production background preferred
• Strong multi-channel marketing experience including social/digital media
• Successful management of multiple clients, teams, and budgets
• Solid knowledge of online marketing tools and best practices
• Demonstrable experience with SEO/SEM, Google Analytics, Meta Analytics and CRM software
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
• Strong understanding of social media platforms, trends, and measurement approaches
• Knowledge of digital media planning, buying, and optimization
• Familiarity with maintaining, managing, and optimizing paid marketing campaigns
• Strong to expert understanding of CRM, acquisition strategies and loyalty programs

Benefits

• Equal Employment Opportunity
• Support for professional and personal aspirations
• Encouragement to enjoy new experiences and learn from talented people