About the position
We are seeking a passionate and proven Field and Alliance Marketing Manager to support our business with a focus on the US. This person will focus on the planning and execution of marketing programs and events that drive engagement and pipeline with prospects, customers and partners. Business alignment with regional sales teams will be a critical component of this role, and the ideal candidate is a strong collaborator who can work with key stakeholders internally and within the partners to drive a holistic marketing plan that drives pipeline within the region. There will be a secondary focus for this position on Alliance partners/hyperscalers and this person will serve as the Alliance marketing manager and point of contact for these partnerships from a field marketing perspective globally. The overall objective of this role is to drive high impact marketing activities that support our sales organization and help meet our sales and marketing KPIs for the region. This includes developing and executing campaigns and events that help grow our existing accounts and drive net new account acquisition including through and with Alliance partners/ hyperscalers. This person will also plan and execute marketing activities that include our channel partners to extend our market reach, drive end-to-end solutions and strengthen our customer value.
Responsibilities
- Develop regional marketing plans that align with overall business objectives and support our sales teams in meeting the regional revenue goals.
- Partner closely with sales teams to identify regional needs, prioritize target accounts, and deliver marketing support that directly contributes to sales pipeline.
- Plan and execute field events and localized campaigns that reach our target audience and generate sales ready leads and engagements.
- Work with our Alliance partners (focusing on cloud hyperscalers) to align & plan marketing initiatives that support our joint solutions and objectives.
- Facilitate Alliance marketing planning and execution with geo/regional teams to scale activities that drive pipeline and joint KPIs.
- Collaborate with demand generation, product marketing, social media team, partner marketing and other marketing functions to drive awareness and demand for our solutions.
- Plan with regional channel partners and support co-marketing initiatives that generate pipeline and help facilitate new customer acquisition.
- Support and scale regional partner events and communications that help enable our partners and build preference and trust with our ecosystem.
- Collaborate with Inside Sales team on campaigns and programs that generate pipeline and drive new opportunities with our partners.
- Manage marketing budgets including MDF and track spend on programs and campaigns. Make recommendations on how to invest and optimize marketing spend and ROI.
- Provide regular updates to marketing and sales on the status of marketing programs, how we are contributing to pipeline and helping meet our objectives.
- Provide marketing updates to support QBRs and manage marketing relationships at Alliance partners / hyperscalers.
- Plan and execute pre-event outreach and targeted event marketing to ensure engagement with key prospects.
- Lead post-event and program follow-up efforts, ensuring timely and effective communication with new connections to convert leads into opportunities.
Requirements
- Bachelor's degree in marketing or equivalent work experience
- Minimum of 8 years field and technology alliance marketing experience
- Experience in large, global B2B technology, software and/or services companies
- Strong understanding of the sales pipeline and how to collaborate with the sales to track, manage and advance leads and opportunities from marketing campaigns.
- Results driven and customer focused team player that understand how to be successful in B2B field marketing and demand generation functions.
- Experience working with channel partners as well as technology alliance partners and experience with MDF programs.
- Desire to collaborate and build consensus in a fast-paced, cross-functional team environment.
Benefits
- Flexible working
- Generous pension
- Private healthcare
