About the position
The Field Growth & Customer Experience Marketing Specialist reports up through the regional marketing leadership directly supporting the District Manager and is responsible for executing brands, products, activations, and program standards in assigned markets to drive profitable growth within Aramark's fastest growing segment - Refreshments. They will be responsible for management and implementation of Aramark Refreshments' marketing objectives and activities including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. This will include both new business and base business clients. This role serves as a critical liaison between Aramark's marketing team and field operations ensuring that both the field team and client needs are met, while adhering to Aramark standards.
Responsibilities
- Assist with the field execution of programming in Office Coffee Services, Vending, Amenity Snack & Go, and Micromarket accounts to ensure program merchandising and proper planograms are implemented at all client sites.
- Implement national marketing initiatives while developing and executing local promotional calendars at client sites.
- Deploy new product innovation opportunities with field teams to execute at new and existing client sites.
- Assist in the oversight and implementation for all internal national and local sales generating initiatives.
- Develop social content that promotes regional activities, experiences, innovations, new openings as well as spotlights employees to support the social media team's overall marketing/communication strategy.
- Participate in identifying, developing, and evaluating local marketing strategy.
- Present marketing initiatives and innovations during client meetings as well as report outs of prior initiatives.
- Partner with District Manager to ensure the sales and profitability of product lines or services, analyze business developments and monitor market trends.
- Assist in the opening of all new regional client locations in conjunction with the field team.
- Coordinate new and existing store marketing responsibilities i.e., signage and planogram activations.
- Meet with vendors and distributors to manage product or equipment assessment, distribution, and implementation.
- Support field team with the development of tailored client solutions for local or key account clients.
- Serve as primary point of contact for field questions regarding convenience retail platform, product, and programming.
- Collaborate with OpX regional manager, local finance manager, route manager and marketing leadership for continuous improvement on current product and programming standards.
- Support select local client meetings and Micromarket installs.
- Coach and train local Route Managers and Business Development Manager(s) on Aramark's marketing initiatives.
- Ability to take delivery on key projects, as necessary.
Requirements
- Bachelor's Degree preferred.
- A minimum of 2 years client marketing experience, with a demonstrated record of success and effective performance.
- Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization.
- Excellent verbal, written and interpersonal communication skills.
- Ability to synthesize multiple inputs into a clear, concise, and useful recommendation.
- Strong organizational and project management skills.
- Microsoft Office proficient (Word, Excel, PowerPoint).
- Adobe Creative Suite experience a plus.
- Ability to travel 30%.
