About the position
The Field Marketing Analyst is responsible for driving field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, and partner marketing efforts to engage target accounts and key decision-makers. This position requires excellent organization and interpersonal skills and the ability to manage multiple projects and priorities.
Responsibilities
- Interacts with cross-functional teams to identify new event marketing opportunities, prepares regular activity reports, and communicates results and upcoming plans
- Collaborate with cross-functional teams to align messaging and strategy
- Works individually and with a team to recommend action, schedule and plan projects, estimate cost, and manage projects to completion
- Provide necessary reporting and measurement to determine the effectiveness of events and assist in making decisions about what to continue, what to do more of, and what to stop doing
- Work with manager to negotiate contracts and arrangements with third-party service providers to support marketing programs
- Arrange speaking engagements at executive level events
- Identify and invite key decision makers to attend webinars, live meetings and events to drive attendees from target accounts
- Attend events and manage setup and teardown activities
- Assist with the planning of digital events on platforms such as Wistia
- Transcribe digital events to repurpose content for related marketing activities
- Manage promotional inventory
- Maintain marketing calendar and distribute updates
- Other duties as assigned
Requirements
- At least 2 years of experience in a B2B event marketing role
- Detail oriented and consistent in producing quality work
- Ability to handle multiple priorities simultaneously and successfully to ensure all tasks are completed on time
- Self-motivated and able to work independently as well as part of a team
- Excellent problem-solving, organizational, and analytical skills
- Excellent verbal and written communication skills
- Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field required
- Open to travel
Nice-to-haves
- Experience with Adobe Creative Cloud
- Experience with Canva
- Experience with Salesforce
- Experience with HubSpot
- Experience with Wistia
Benefits
- Join a small company that is making a significant impact
- Work alongside a team of committed professionals
- Opportunity to travel to exciting destinations
