About the position
We are seeking a highly skilled and self-sufficient Field Marketing Associate to join our dynamic team. This role requires exceptional organizational abilities, attention to detail, and the capability to support sales initiatives by generating 1:1 meetings with prospects during events.
Responsibilities
- Develop a deep understanding of the event lifecycle, including pre-event outreach, onsite engagement, and post-event follow-up.
- Collaborate with cross-functional teams to align event goals with lead generation and pipeline-building strategies.
- Act as the main point of contact for event-related lead capture, enrichment, and distribution to sales teams.
- Oversee the management of lead data from event tools (e.g., iCapture), ensuring data accuracy and timely upload into CRM systems.
- Build and execute outreach templates and sequences targeting event registrants, attendees, and prospects.
- Partner with Sales to schedule pre-event meetings with high-value leads.
- Create and manage follow-up sequences tailored to event attendees, ensuring timely and personalized outreach.
- Work with SDRs to re-engage unresponsive leads and track follow-up outcomes once event sequences conclude.
- Develop and document standardized processes for lead management and outreach across all event types.
- Identify and implement tools or strategies to improve event-related workflows and efficiency.
- Serve as a liaison between Marketing, RevOps, and Sales teams to ensure alignment on event goals and lead follow-up strategies.
- Provide regular updates and insights on event performance, lead quality, and conversion metrics.
- Track and analyze event-related metrics, including lead volume, engagement rates, and pipeline contribution.
- Present findings and recommendations to optimize future event strategies.
Requirements
- 1-3 years of experience in event management, with a track record of planning and executing successful events, preferably within the technology or HR industry.
- Demonstrated experience supporting sales teams and generating 1:1 meetings with prospects during events, resulting in measurable business outcomes.
- Ability to work independently and proactively, adapting quickly to changing priorities and delivering results in a fast-paced, dynamic environment.
- Strong attention to detail and exceptional organizational skills to manage multiple tasks simultaneously and ensure flawless event execution.
- Proven ability to think strategically, identify opportunities for improvement, and implement innovative event strategies that align with business objectives.
- Proficient in managing event budgets, ensuring cost-effective planning and resource allocation while maintaining quality standards.
- Familiarity with event management software, CRM systems - Salesforce required, and other relevant tools to streamline event planning, execution, and performance tracking.
Nice-to-haves
- Experience working on-site conferences.
- HRtech experience.
- Experience working in a tech startup environment.
Benefits
- Competitive health plans and a retirement plan.
- Flexible vacation policy.
- Paid holidays.
- Monthly lunch stipends.
- Annual allowances for ongoing education related to your profession and career advancement.
- Home office, cell phone, and wellness reimbursements.
