Field Marketing Associate

Mark43New York City, NY
1dRemote

About The Position

Mark43 is hiring a Field Marketing Associate to support sales-aligned marketing programs for our State, Local, and Education (SLED) business. This role focuses on executing integrated campaigns that build awareness, generate demand, and support pipeline growth. You will collaborate closely with Growth Marketing, Product Marketing, Communications and PR, Sales, and Events to deliver campaigns that resonate with public sector audiences and support active sales motions. This is a high-ownership opportunity for a marketer with 2–3 years of experience who is eager to build strong execution skills and grow into a senior field or growth marketing role.

Requirements

  • We’re looking for a Field Marketing Associate with 2–3 years of professional experience in field marketing, demand generation, campaign marketing, or integrated marketing.
  • In this role, you will manage multiple campaigns at once, coordinate across teams, and take ownership of execution that directly supports sales efforts.
  • Organized and execution-oriented, with strong project management skills
  • Clear, confident communicators who can create or adapt marketing content for different audiences
  • Sales-aligned and curious, with an interest in understanding SLED buyers and procurement dynamics
  • Collaborative, adaptable, and comfortable working in a remote-first environment

Responsibilities

  • Supported the development and execution of integrated field marketing campaigns aligned to SLED sales priorities and growth goals
  • Help localize campaigns for specific regions, agencies, or SLED verticals to increase relevance and impact
  • Coordinate campaign execution across channels such as email nurtures, sales-led outreach, webinars, and targeted field activations
  • Own timelines, execution details, and follow-through to ensure campaigns launched smoothly and supported active opportunities
  • Support development and customization of field-facing content including campaign messaging, sales decks, one-pagers, and event-adjacent assets tailored to SLED audiences
  • Partner with Product Marketing to ensure messaging accuracy, consistency, and alignment with appropriate use cases
  • Support select in-person and virtual events as part of broader campaigns, including coordination and on-site support as needed
  • Work closely with AEs, SDRs, and Sales leadership to support territory and account-based initiatives within the SLED market
  • Capture insights from the field and shared learnings to improve future SLED-focused campaign planning and messaging
  • Partner with Marketing Operations to track engagement, pipeline influence, and contribute to post-campaign reporting and insights to inform future programs
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