Field Marketing Coordinator

El Pollo Loco•Costa Mesa, CA

20d

About The Position

The Field Marketing Coordinator executes El Pollo Loco’s local store marketing (LSM) programs, new restaurant opening (NRO) initiatives, and community engagement activities. This role provides critical operational and administrative support to ensure field marketing plans are delivered effectively and consistently across corporate and franchise restaurant markets. The ideal candidate is organized, detail-oriented, proactive, and passionate about helping bring the El Pollo Loco brand to life at the local level.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
1–3 years of marketing experience, ideally within food service, retail, franchising, or consumer-facing brands.
Strong organizational and project management skills with meticulous attention to detail.
Excellent communication skills, both written and verbal.
Customer service mindset with the ability to support both corporate and franchise stakeholders.
Ability to manage multiple priorities and meet tight deadlines in a fast-paced environment.
Proficiency in Microsoft Office (PowerPoint, Excel, Word) and ability to quickly learn new software tools.
Ability to travel occasionally (10–20%) to support field visits, events, and new store openings.
Valid driver’s license required.

Nice To Haves

Experience in field marketing, events, brand activation, or project coordination is a plus.

Responsibilities

Local Store Marketing Support
Execute local store marketing campaigns, promotions, public relations initiatives, and programs that drive sales, traffic, and brand awareness.
Coordinate with restaurant leadership to distribute marketing toolkits, materials, and resources.
Support the Field Marketing Manager in maintaining and updating the Local Store Marketing Portal, ensuring assets and guides are accurate and accessible.
Track usage and engagement with LSM tools to identify opportunities for improvement.
New Restaurant Openings (NROs)
Drive the planning, logistics, and execution of marketing activities related to new restaurant openings.
Coordinate community outreach, public relations, event materials, and promotional assets.
Provide administrative support around NRO budgets, timelines, and vendor coordination.
Partner with the Field Marketing Manager to conduct trade area assessments of NROs and identify sales-driving and community-building opportunities.
Community Engagement & Sponsorships
Coordinate community partnerships, local sponsorships, store-level fundraising, and brand activations as assigned by the Field Marketing Manager.
Project Management & Administrative Support
Work with cross-functional teams (Operations, Training, Creative, Supply Chain, etc.) to support execution of field marketing programs.
Process invoices, maintain budget trackers, and ensure accurate documentation of marketing spend.
Assist in preparing presentations, reports, and recaps for internal stakeholders and franchise partners.
Analytics & Reporting
Support the collection, organization, and reporting of field marketing data, campaign performance, and local insights.
Assist in analyzing promotional outcomes and identifying opportunities to improve future activations.
Other Duties
Provide general marketing support as assigned by the Field Marketing Manager.
Participate in local market visits and assist onsite for key events, when needed.