About the position
The Field Marketing Coordinator plays a crucial role in fostering the passion and enthusiasm of Portillo's fans, while simultaneously attracting new guests and potential team members through engaging marketing and recruiting activities. This position requires residency in the Phoenix metropolitan area and includes oversight of marketing efforts across our restaurants in Arizona, California, and El Paso, TX. As a part of our dynamic and enthusiastic Field Marketing team, you will actively drive brand awareness and trial through hands-on grassroots marketing tactics, organizing tasting events, and actively engaging with the community. With your deep understanding of the local market, you will collaborate closely with area market managers, local restaurants, and the recruiting team to drive sales and promote employment opportunities within our organization. Additionally, you will be responsible for managing existing area partnerships to ensure we meet key performance indicators, as well as actively seeking and evaluating leads for potential new partnership opportunities. The Field Marketing Coordinator will be a unique kind of marketer—one who blends creative thinking with analytical insights. You're not afraid to pursue new leads or roll up your sleeves and execute marketing tactics. Above all, your love for Portillo's and your desire to contribute to the brand's growth set you apart.
Responsibilities
- Build and maintain strong working relationships with field managers, field leaders, and talent team members.
- Understand marketing and hiring support needs to devise strategic marketing plans for each DMA and location.
- Consult restaurant managers regularly on strategic marketing initiatives that ensure alignment in goals and initiatives.
- Adapt and pivot location-specific marketing strategic focus as appropriate.
- Work cross-functionally with other departments and teams to help reach sales, traffic, and hourly TM recruiting goals and objectives.
- Develop a deep understanding and knowledge of the Portillo's brand to successfully promote it.
- Connect with guests and gather feedback on service quality and overall satisfaction.
- Ensure local restaurant marketing materials are up-to-date and placed properly.
- Manage and maintain local marketing budgets for each DMA and location.
- Support the opening of new restaurants by spearheading local marketing initiatives.
- Identify and engage in community events and partnerships that attract new guests and team members.
- Negotiate new partnership opportunities that authentically represent the Portillo's brand.
Requirements
- Bachelor's degree in Marketing, Communications, PR, or similar.
- 2+ years of Field Marketing or related experience.
- Valid driver's license and reliable transportation.
- Excellent written and verbal communication skills.
- Experience implementing change in a dynamic environment.
- Aptitude for balancing multiple priorities with strong organization and prioritization capability.
- Exceptional ability to build consensus across a wide range of constituents.
- Proficiency with using the Microsoft Office Suite.
- Ability to manage a budget for DMA.
- Ability to coach and develop marketing strategy to operational leaders.
- Frequent local travel (60%) and occasional domestic travel (25%) required.
Nice-to-haves
- Small/Medium group presentation skills.
- Multilingual.
- Bachelor's Degree or Certification in marketing, communications, business, or related field preferred.
- Serve Safe Manager certification preferred.
- Multi-unit experience (e.g. retail, hospitality, restaurant).
- Multi-state employer experience.
- Experience with Asana.
- Experience with Salesforce.
Benefits
- Competitive salary range of $50-$55k.
- Participation in the E-Verify program.
