Field Marketing + Events Manager

About the position

Sprig is hiring a high-impact Field Marketing/Events Manager to lead unforgettable, pipeline-driving experiences in our key markets. From Michelin-star dinners and private suites at sporting events to custom activations at industry conferences, you'll design and deliver high-touch moments that deepen relationships with product and research leaders. You'll partner closely with our Sales and BDR teams to fuel pipeline through thoughtful gifting campaigns and VIP experiences. This role is critical to deepening our relationships with enterprise buyers and elevating the Sprig brand in key markets. This is a hybrid role based in San Francisco or NYC (4x days in office).

Responsibilities

• Plan and execute end-to-end Sprig-hosted and sponsored events ranging from conferences, networking mixers, and private dinners.
• Build targeted invite lists and deliver engaging experiences that resonate with Director+ user research leaders.
• Partner with the Sales team, BDRs, and SF Events Manager to design and support outbound programs, including regional gifting and custom follow-ups.
• Own vendor management, venue coordination, creative execution, and post-event reporting.
• Measure and optimize event ROI, engagement, and impact on pipeline.
• Act as the eyes and ears of the brand in the field, bringing market insights and customer energy back to the team.

Requirements

• 3+ years of field or regional marketing experience at a high-growth B2B SaaS company.
• Proven ability to support enterprise sales teams through localized pipeline-driving initiatives.
• Deep familiarity with targeting and engaging research and product decision-makers.
• Skilled in event logistics, vendor negotiations, and managing timelines with precision.
• Data-driven mindset with strong ownership over outcomes and experience quality.
• Comfortable with Salesforce, HubSpot, Sendoso, and other marketing/event tools.
• Positive, collaborative energy and a bias toward action.

Benefits

• Competitive Salary
• Competitive Employee Equity
• 401K Program
• Medical, Dental, and Vision Benefits
• FSA/HSA Benefit
• $175/month Commuter Benefit
• Additional Wellbeing Benefits
• Flexible Paid Time Off
• Paid Parental Leave
• Professional Development Stipend
• Hybrid Office Policy
• Lunch in office daily
• Company-Sponsored Social Events