Field Marketing Lead, Hackathon

Lovable • San Francisco, CA

21h

About The Position

We’re looking for an exceptional Field Marketing Lead, Hackathons to lead the execution and scaling of our global B2B hackathon programs across customers, cross-sell motions, prospects, and co-marketing partner events with marquee brands. You will be the engine behind high-impact, memorable, and measurable hackathon experiences that drive adoption, expand ecosystem engagement, and elevate Lovable’s presence in the market. Reporting into the Head of Enterprise Marketing, you will partner closely with GTM teams, product marketing, customer marketing, and developers to bring exceptional hands-on experience of Lovable to win the hearts and minds of teams.
Why Lovable?
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.
We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

Requirements

• 6+ years B2B field marketing experience with direct ownership of events programs (startups or high-growth SaaS strongly preferred)
• Strong understanding of customer events/engagement and the direct correlation to social proof and adoption from this specific field motion
• Proven track record planning content-driven events that directly influenced pipeline outcomes.
• Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination.
• Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture.
• Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend.
• A passion for Lovable and it’s myriad of use cases across the customer, prospect, and partner audiences
• Deep partnership experience with sales teams, a true GTM enablement mindset
• Creative, resourceful thinker with strong instincts for content programming and experience design
• You’re not afraid of working outside the 9-5, you find joy in working in a fast-pace environment that doesn't sleep.
• Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation
• Willingness to travel 25-50% percent for field activations

Responsibilities

• Own the B2B Hackathon field strategy across Enterprise customers, prospects, and partnerships focused on driving adoption of Lovable’s product across in-person and virtual formats.
• Plan, run, and optimize hackathons including registration, promotion, staffing, content, swag, onsite logistics, and post-event strategy.
• Work closely with PMM and customer marketing to ensure hackathon experiences and content is catered and built with relevance to the audience.
• Partner with sales, customer success, and partnership teams to identify key accounts for hackathon eligibility.
• Develop post-event frameworks, including channels of communication, follow-up messaging for our GTM team, and turning onsite experiences into scalable content motions for demand gen.
• Build the measurement strategy hackathons tying investment to pipeline, velocity, and influenced ARR.
• Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences.
• Operate with urgency, creativity, and experimentation, rapidly testing what works to drive enterprise impact.
• Promote hackathons success across social channels and alongside customer marketing, develop content to push awareness in the market with demand gen partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed