Field Marketing Manager – Illinois

About the position

The Field Marketing Manager – Illinois position helps to promote the brand and execute marketing campaigns and promotions that align with brand goals. This person will work closely with marketing, their regional sales team, and our distribution partners to promote lead generation and create upsell opportunities. This role will be responsible for overseeing all field marketing efforts in their region.

Responsibilities

• Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region.
• Produce and assist with the execution of local monthly marketing calendar that includes any activations, paid/earned media, and support around any national campaigns.
• Schedule and conduct budtender training.
• Schedule and conduct consumer-facing pop-up events with preferred retail partners.
• Support national and regional initiatives to drive sales performance and build brand loyalty.
• Collect and share marketing and sales recaps with key stakeholders.
• Create and manage key brand partnerships with local businesses and non-profit organizations.
• Work with Sales Director and team to develop metrics to measure the success of all initiatives.
• Collaborate and share best practices and lessons with other Field Marketing Reps on a monthly call.
• Track results of all national and regional campaign activity and make recommendations for future activity.

Requirements

• Passion for Wana Brands and the industry.
• Must be licensed/badged according to state requirements.
• Ability to give dynamic product and marketing presentations.
• Ability to build relationships and rapport with internal and external partners.
• Excellent writing skills.
• Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
• Ability to help plan, execute, and analyze an overall marketing strategy.
• Ability to multi-task and work effectively with a variety of tasks and partners.
• Ability to interact with various levels of stakeholders and make decisions based on data and insights.
• Excellent knowledge of marketing planning tools and strategies.
• A reliable vehicle for travel to in-state events and retail locations.
• Ability to work occasional weekends and evenings.

Benefits

• Annual compensation commensurate with experience from $55,000 - $85,000, plus potential bonuses effective January 2025.
• Health, vision, dental insurance offered to all full-time employees.
• Life Insurance.
• Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and Nine paid holidays per year.
• 401k available after three months, with employer match.
• Product discounts, pet insurance discounts, tuition reimbursement program, and more!