Field Marketing Manager - Majors
About The Position
The Field Marketing Manager – Majors is responsible for driving pipeline creation, acceleration, and expansion within Vertex’s largest and most strategic accounts through highly targeted, account-based marketing (ABM) programs. This role partners deeply with senior Sales leadership, Strategic Account Executives, Customer Success, and Partner teams to execute one-to-one and one-to-few field-led engagements that influence complex buying groups and accelerate high-value opportunities. This role owns field-sourced and field-influenced pipeline for named major accounts and serves as a critical extension of the strategic account teams, aligning marketing execution tightly to account plans, deal strategies, and long-term customer growth objectives.
Requirements
- Bachelor’s degree or equivalent experience
- 7+ years of B2B field marketing experience in enterprise or strategic-account environments
- Proven success executing ABM programs for large, complex accounts
- Strong partnership skills with senior Sales leaders
- Ability to manage highly customized programs in a matrixed organization
Nice To Haves
- Experience supporting enterprise or global accounts
- Hands-on experience with ABM platforms and intent data
- Background in complex, multi-stakeholder sales cycles
Responsibilities
- Own and execute account-based field marketing strategies for Vertex’s largest and most strategic accounts
- Adapt integrated demand campaigns into one-to-one and one-to-few ABM plays
- Execute executive dinners, private briefings, roundtables, and bespoke account experiences
- Partner with Strategic Account Executives to align programs to account plans and opportunity stages
- Leverage ABM platforms, intent data, and sales insights to prioritize and personalize engagement
- Own pipeline generation and acceleration goals tied to named major accounts
- Support deal progression, expansion, and multi-solution adoption
- Track account-level pipeline influence, engagement, and ROI
- Serve as the primary marketing partner to Strategic Account Executives and senior Sales leadership
- Co-develop engagement strategies aligned to opportunity plans and executive relationships
- Integrate marketing programs into account planning and QBR motions
- Capture insights from executive interactions and account engagement signals
- Surface competitive intelligence and whitespace opportunities
- Refine ABM strategies using account-level data and feedback
- Partner with Partner Marketing and Partner Sales on account-specific initiatives
- Ensure consistent messaging, handoffs, and follow-up across Sales, Partners, and Customer Success
- Manage budget allocation for major-account field and ABM programs
- Track ROI, pipeline contribution, and engagement effectiveness
- Provide executive-ready reporting on marketing impact
- Major account ABM and field marketing plans aligned to Sales strategies
- Executive engagement programs and account-specific experiences
- Account-level engagement calendars and execution briefs
- Pipeline impact dashboards and performance readouts
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What This Job Offers
Job Type
Full-time
Career Level
Manager
