Field Marketing Manager

JonnyPops•Plymouth, MN

10d•$85,000 - $105,000

About The Position

The Field Marketing Manager is the face of the JonnyPops brand, planning events and sampling programs that will be the first touchpoint consumers have with the brand across the nation! They are responsible for planning, executing, and optimizing a variety of events and sampling programs across the country balancing event scale, cost, and effectiveness. The ideal candidate will have a strong background in event management, field marketing, and brand activation, with the ability to deliver memorable, disruptive on-brand experiences that drive new consumer awareness, drive product trial, and improve on-shelf sales velocities. JonnyPops is known for both kindness and customer service as hallmarks of the brand, and the Events Manager must be committed to living these brand attributes every day. The Events Manager must be highly organized with strong communication and project management skills (written, verbal, digital) and have a passion for problem-solving. Passion for engaging with consumers from all backgrounds is a requirement for this role and the ideal candidate balances creative and analytical thinking to solve problems real-time.

Requirements

Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
2-4 years of experience in event planning, field marketing, or related roles within the CPG or food and beverage industry.
Ability to execute large-scale events and sampling programs that drive measurable business results.
Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines and maintain exceptional organization.
Ability to lead a team of Event Coordinators in person and remotely to plan and execute events nationwide.
Ability to lead team of Summer Interns in person and remotely as they plan and execute events.
Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with a wide range of stakeholders.
Creative thinker with a passion for delivering unique and memorable brand experiences.
Proven track record of successfully developing and executing large-scale events and sampling programs that drive measurable business results.
Strong leadership and team management skills with experience overseeing remote and diverse teams.
Strong analytical skills with experience measuring and reporting on event performance and ROI.
Proficiency in budgeting and financial management.
Willingness to travel extensively (up to 80%) and work flexible hours, including evenings and weekends.
Valid driver's license, clear motor vehicle record, ability to travel nationwide, and ability to rent vehicles (cars and trucks)
Alignment to our mission to spread kindness – JonnyPops is a kindness-based company!
Highly enthusiastic individual who loves to interact with others!
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
Naturally curious, with an appreciation for ambiguity and the ability to embrace the “test and learn” mentality in pursuit of continuous improvement.

Responsibilities

Live the brand! Bringing positivity and kindness to every interaction!
Event Strategy, Planning and Execution: Develop and implement a comprehensive event and sampling strategy that aligns with brand objectives and supports overall business goals. Identify key markets and events that offer the greatest opportunity for brand exposure and consumer engagement. Lead the planning, organization, and execution of those events bringing in agencies and sampling partners to deliver on objectives where needed.
On-Site Event Execution & Leadership: Plan, attend and execute Brand & Trade Show events locally and across the nation, ensuring that all activities are executed according to plan and that brand standards are maintained.
Project and Vendor Management: Manage to event schedules, planning meetings, budgets, logistics, and vendor relationships to ensure the seamless execution of all events. Problem solving when challenges arise to deliver against event objectives on time and on budget. Manage and utilize field-marketing interns and local interns to complete successful event execution. Partner with marketing leadership on donation strategy and manage pop donation distribution and inventory.
Logistics & Operations: Manage all logistics related to events, including transportation, setup, permits, and compliance with local regulations. Ensure all events are executed smoothly, on time, and within budget.
Impact Measurement: Establish KPIs and track the performance of events and sampling programs. Analyze data to measure the impact on brand awareness, product trial rates, and on-shelf velocities. Provide insights and recommendations for future improvements.
Cross-functional Collaboration: Work closely with marketing, sales, and product teams to ensure event strategies are executed to meet business goals.
Marketing Communications: Assist in maintaining consistent brand messaging across all events, putting a customer-first mindset to every point in the work. Create written and visual content for events.
Be a positive team player, work together to achieve goals and take values-based actions for success across a variety of Marketing initiatives, including outside of events as needed. Bring positivity and kindness to every interaction!
Ensure all food safety protocols are met through sampling and event program execution.
Clearly reflect food safety and quality as part of the JP brand, when planning and executing projects, and while interacting with relevant external stakeholders.
Adhere to systemwide GMPs when on the production floor, as expected of all JP personnel