Field Marketing Manager

Jars Cannabis•Troy, MI

About The Position

Ready to elevate your career path to a new all-time high? JARS Cannabis is more than just your average cannabis brand and retailer. We are a culturally inspired organization on a mission to rewrite the existing narratives that surround cannabis, one community at a time. We seek to empower the future leaders of our industry while creating an inclusive workplace environment that is fueled by celebrating the intersection of cannabis with creativity, community, and collaboration. Implementing a progressive approach, we aim to provide only the highest quality of product and service to our customers and the communities that we are fortunate to inhabit. Striving to set a new standard of professional excellence in cannabis retail, our highly motivated team is comprised of knowledgeable experts who are committed to making the integration of cannabis into any lifestyle both easy and accessible. Does this spark your interest? If so, we'd love to hear from you! What we are looking for: The Field Marketing Manager (FMM) is responsible for strategizing, planning and executing regional marketing initiatives that drive brand awareness, customer engagement and business growth at the local level. This role leads the charge on events management, thru-year strategic partnerships, activations and logistics coordination - ensuring seamless execution for all field marketing efforts. Success in this role requires creative thinking, operational excellence and nimble leadership. The JARS FMM is our boots on the ground that gives our consumers an emotional connection with the brand. A passion for community, project management and measurables results in a fast-paced environment is a must.

Requirements

Minimum 5 years of marketing or event experience in similar role
Knowledge of the market and connections within the event industry
Strong project management and leadership skills
Success in field environments - lots of windshield time
Ability to work nights, weekends and holidays if required for brand events.
Ability to travel up to 40%
Must be 21 years of age or older & have reliable transportation
Must be willing to submit to a background check

Responsibilities

Manage, maintain and grow JARS thru-year partnerships within entertainment, sports, community and music to strengthen our brand awareness and authenticity.
Conceptualize, develop and lead events with premium execution that elevate the JARS brand.
Lead and manage field execution and logistics including all operational aspects of field marketing - infrastructure, assets, inventory, vendors, permits, staffing, budget, compliance, etc.
Hire, train and coach Field Marketing Representatives (FMRs).
Leverage all parts of the marketing mix to create effective field marketing initiatives that drive sales and new customer traffic.
Project management for marketing initiatives that are outside of the 4 walls of retail with strong cross-functional collaboration between sales, marketing, creative and retail.
Identify market opportunities and innovation that authentically align with JARS.
Create measurable goals and objectives for JARS field marketing programs and measure success with thorough evaluation of ROI.
Stay up to date with cannabis regulations, policies and trends to ensure field marketing feasibility and success.