Field Marketing Manager

About the position

The Field Marketing Manager works closely with the sales department to support lead-generation efforts, optimize the customer journey, and ensure seamless integration of marketing and sales activities. They work with assigned writers, designers and channel specialists to deliver content, collateral and campaigns that support long term and episodic sales efforts.

Responsibilities

• Works closely as an extension of the sales team to support internal, external and distribution leaders with content, collateral and campaigns that support sales goals and long-term relationship building efforts.
• Drives campaign strategy, execution, and content for multi-channel marketing campaigns, working closely with Marketing Analytics to track and optimize performance.
• Drives awareness, engagement, and loyalty by developing and implementing marketing efforts that resonate with target audiences.
• Works closely with channel specialists (social, email, web, direct mail, events) to ensure seamless execution of campaigns.
• Delivers regular reporting for leadership, outlining marketing initiative performance, ROI, and recommendations for enhancement.
• Works closely with Director of Integrated Marketing and Marketing Analytics experts to establish a testing and optimization for each channel.

Requirements

• Bachelor's degree (B.A.) from four-year college or university, preferably in marketing, communications, or a related field.
• 3+ years of related marketing strategy experience, including experience leading individuals or teams.
• Experience in financial services required; experience in financial service sales organization highly desired.

Nice-to-haves

• Experience creating and implementing integrated content strategies across multiple channels, e.g. digital, social, email, paid media, and print.
• Experience developing content and digital journeys on websites, social media, online advertising and email campaigns.
• Exceptional communication and interpersonal skills with the ability to work collaboratively in a team environment.
• Excellent project management and organizational skills.
• Ability to successfully handle pressure, multi-task, adapt to change and meet deadlines in a fast-paced work environment.
• Familiarity with financial services industry, especially insurance or annuities, required.
• Marketing software skills including Microsoft office, Marketing Cloud, and Adobe.