Field Marketing Operations Coordinator

Within Health

About The Position

The primary purpose of the Field Marketing Operations function is to provide centralized execution support to the Commercial organization (Business Development + Partnerships). This role delivers the operational processes, resources, and tools that enable the field team to efficiently drive awareness, referrals, and admissions growth. This includes end-to-end coordination of field events and dinners, booth programs, swag and promotional production, shipping logistics, and post-event follow-up systems. The goal is simple: the field team shows up prepared, on-brand, and ready to convert conversations into measurable outcomes.

Requirements

BA/BS degree or equivalent practical experience.
2–5+ years of experience in relevant areas such as: field marketing, event operations, marketing operations, sales enablement, executive/event coordination, or commercial operations.
Demonstrated ability to manage logistics-heavy programs end-to-end (events, dinners, conferences, shipments).
Proficiency with common business tools (Google Workspace, Excel/Sheets, PowerPoint/Slides) and project tracking tools.
Comfortable working cross-functionally with Marketing, BD/Sales, Operations, and external partners.
You are operationally obsessive in a healthy way: checklists, timelines, confirmations, contingency plans.
You can run multiple projects at once without dropping details.
You are vendor-savvy: you know how to get quotes, manage proofs, negotiate timelines, and avoid production mistakes.
You have strong judgment and can prioritize (and say “no” or “not yet” when needed).
You are service-oriented, but not passive, you create structure and hold people accountable to follow-up.
You communicate clearly and professionally across internal teams and external partners.

Nice To Haves

Experience in healthcare, mental health, or referral-driven growth environments.
Familiarity with CRM basics (Salesforce) for lead routing and follow-up tracking.
Light creative production literacy (print specs, proofing, vendor file requirements).

Responsibilities

Plan and execute regional dinners, partner lunches, conferences, speaking events, and on-site activations.
Own logistics end-to-end: venue sourcing, reservations/contracts, menus, AV, staffing, run-of-show, and day-of coordination.
Build event briefs for the field team (objectives, attendee list, talk tracks, materials checklist, follow-up plan).
Manage invitation workflows, RSVP tracking, headcounts, and attendee communications.
Ensure all confirmations are locked 24–48 hours prior (venues, shipments, booth orders, staffing).
Manage conference booth needs: booth ordering, vendor deadlines, shipping/drayage coordination (as applicable), setup requirements, and onsite readiness.
Create repeatable playbooks and checklists for each event type to eliminate last-minute scramble.
Coordinate signage, collateral, table materials, and display assets; ensure on-brand execution.
Create branded virtual invitations and digital event materials to support webinars, CE programs, and regional activations.
Own swag ordering and production across apparel and promotional items (vendor selection, quotes, timelines, proofs).
Maintain inventory counts, storage, packing, and shipping to reps and events.
Build standardized “field kits” (conference kit, dinner kit, partner meeting kit, new rep kit).
Maintain an approved asset library of one-pagers, handouts, cards, banners, signage, and templates.
Design, build, and deploy monthly targeted Salesforce (SF) email blasts to support field events, partner outreach, and regional growth initiatives.
Ensure lead capture is complete after events/dinners (attendee lists, notes, referrals, next steps).
Route leads to appropriate owners and supports follow-up execution (e.g., 48 hours).
Support thank-you workflows (emails, mailers, small gifts where appropriate) and track completion.
Produce post-event recaps: attendance, leads captured, meetings booked, learnings, and recommendations.