About the position
Reporting to the US Field Marketing Manager, the Field Marketing Specialist is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking and product feedback. Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating demos, trials, and events. This role will also work to support our marketing teams in our HQ office based in Ogden, UT. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in Salt Lake City, UT and extending out as directed. Your scope: Run (50%), Outdoor (40%), Sportstyle (10%). Priorities defined seasonally by manager.
Responsibilities
- Plan and execute consumer events that focus on new product demos
- Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches)
- Support national & sponsored events in territory as requested
- Collaborate with sales agencies at agreed upon consumer trial events & experiences
- Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines
- Execute marketing activations with our specialty dealers and key accounts in epicenter
- Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy
- Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
- Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives
- Support sell-through contests with identified accounts
- Execute point-of-purchase displays and support merchandising guidelines in store
- Ensure campaigns are executed in alignment with the consumer calendar
- Prepare territory for leadership visits in key stores
- Lead the charge on ordering swag for field teams along with sourcing quotes from vendors
- Assist with shipping, organizing, and distributing materials for brand team
- Maintain local events on sport pages of website
- Support review strategy by working with community ambassador team
- Support digital toolkit distribution and usage with specialty accounts
- Provide local epicenter content and educational copy as requested
- Manage travel expenses and local marketing budget as assigned
- Use identified tracking tools for KPIs as directed (example: Replsy, Experience Platform, Seasonal Playbooks)
- Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category
- Lead, manage, and help create a return on investment model for community ambassadors
Requirements
- B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience
- 1-3 years practical experience in the running, outdoor and/or sneaker industry is preferred
- Planning, organizing and preparation skills
- Presentation skills
- Strong self-awareness and ability to work with a diverse group of stakeholders
- Excellent communication skills and accountability in a remote position
- Self-motivated with the ability to manage multiple projects at once
- Budget management skills
- Passionate about their sport practice
Benefits
- Hybrid work schedule
- A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
- Half-day Fridays for 5 months of the year
- An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
- Healthy Lifestyle Benefit designed to support your well-being and active lifestyle
- Opportunities to engage in the community and with industry partners
