About the position
Reporting to the US Field Marketing Manager, the Field Marketing Specialist - Performance is responsible for coordinating and executing a unified and consistent brand experience in the region, with an emphasis on supporting the run specialty channel and key accounts as directed. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking and product feedback. Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating demos, trials, and events with run specialty accounts and target consumer run groups. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in the New York and greater Mid-Atlantic region as directed by the seasonal territory account list. Your scope: Performance (85%), Sportstyle (15%).
Responsibilities
- Work closely with the territory sales agency to understand the run specialty & priority outdoor specialty accounts to build seasonal sell through support plans
- Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
- Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives
- Coordinate and execute sell-through contests with identified accounts in collaboration with territory sales agency with both shop pros and consumers
- Execute point-of-purchase displays, refresh brand assets, and support merchandising guidelines in store as outlined by the Shopper Marketing team and in coordination with territory sales agency
- Support new product launches by coordinating consumer events with run specialty store marketing teams
- Dedicate significant weekly time to retail hours at top priority accounts
- Support territory sales agency with run specialty sell-in appointments as needed
- Plan and execute consumer events that focus on new product demos with new-to-brand consumers and retail agnostic to drive the brand demand
- Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches)
- Support national & sponsored events in territory as outlined by the Brand Team
- Collaborate with sales agencies at agreed upon consumer trial events & experiences
- Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines
- Work with community ambassadors to support review generation on salomon.com
- Execute marketing activations with our key accounts in epicenters
- Maintain local territory event calendar on salomon.com
- Support review strategy by working with community ambassador team
- Support digital toolkit distribution and usage with specialty accounts to ensure the brand is best represented on specialty etail platforms
- Support S/Plus program through customer acquisition at retail agnostic events
- Manage travel expenses and local marketing budget as assigned with on-time expense reports
- Use identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)
- Create and maintain a comprehensive list of all brand ambassadors / shop pros by sport and category
- Lead, manage, and help create a return on investment model for community ambassadors
- Work as a squad within your territory (marketing & sales) to create seasonal plans that both support marketing initiatives and sales growth strategy with accounts
Requirements
- Planning, organizing and preparation skills
- Presentation skills
- Strong self-awareness and ability to work with a diverse group of stakeholders
- Excellent communication skills and accountability in a remote position
- Self-motivated with the ability to manage multiple projects at once
- Budget management experience
- Passionate about their sport practice
- B.S. or B.A. in Business, Marketing or related field, or equivalent combination of education and related experience
- 1-3 years practical experience in the running and/or outdoor industry is preferred
Benefits
- Hybrid work schedule
- A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
- Half-day Fridays for 5 months of the year
- An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
- Healthy Lifestyle Benefit designed to support your well-being and active lifestyle
- Opportunities to engage in the community and with industry partners
