About the position
Reporting to the US Field Marketing Manager, the Field Marketing Specialist - Sportstyle is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking and product feedback. Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating demos, trials, and events. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in New York City and extending out as directed. Your scope: 90% Sportstyle, 10% Performance focused. Priorities defined seasonally by manager.
Responsibilities
- Execute consumer experience activations, community programming, and strategic partnerships for the category.
- Build brand affinity and community engagement through other activations (i.e. product launches, instore events, retail agnostic activations, etc.).
- Support national & sponsored events in territory as requested.
- Collaborate with Sportstyle Brand Marketing Manager, Trade Marketing Manager, and Sales Director to define and align with the local Sportstyle calendar across all channels.
- Drive and oversee special projects as required, ensuring alignment with strategic objectives.
- Execute marketing activations with our boutique dealers and key accounts in NYC epicenter.
- Monitor and communicate emerging sneaker culture trends and broader cultural movements within the NYC market to enhance brand relevance.
- Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy.
- Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions.
- Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives.
- Support sell-through contests with identified accounts.
- Execute point-of-purchase displays and support merchandising guidelines in store.
- Ensure campaigns are executed in alignment with the consumer calendar.
- Maintain local events on sport pages of website.
- Support review strategy by working with community ambassador team.
- Support digital toolkit distribution and usage with specialty accounts.
- Provide local epicenter content and educational copy as requested.
- Manage travel expenses and local marketing budget as assigned.
- Use identified tracking tools for KPIs as directed.
- Lead, manage, and help create a return on investment model for community ambassadors.
Requirements
- Planning, organizing and preparation skills.
- Presentation skills.
- Strong self-awareness and ability to work with a diverse group of stakeholders.
- Excellent communication skills and accountability in a remote position.
- Self-motivated with the ability to manage multiple projects at once.
- Budget management skills.
- Passionate about sneaker culture.
Benefits
- Hybrid work schedule.
- A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays.
- Half-day Fridays for 5 months of the year.
- An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson).
- Healthy Lifestyle Benefit designed to support your well-being and active lifestyle.
- Opportunities to engage in the community and with industry partners.
